Karola Karlson
JANUARY 2, 2023
Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?
Martech
JUNE 27, 2022
NBCUniversal is the exclusive reseller of ads for Apple News and Apple Stocks since 2017 and has recently expanded into the UK. Google had been providing ad service to the Walt Disney Co. (a Netflix hasn’t provided any details of its plans, how many ads will run, ad targeting, or reach.
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Clearcode
JUNE 7, 2023
In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location). The GDPR came into effect two years later on May 25, 2018, and has changed the way companies collect, store and use personal data.
Digiday
OCTOBER 5, 2022
Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. She added that marketplace competition is at least somewhat lighter now than earlier in the year.). “I
Digiday
OCTOBER 18, 2022
According to experts, the Kroger-Albertsons deal will bring a great deal of focus to retail media, and the new combined entity might even be able to challenge Walmart, the second biggest player in the retail media space, by offering brands a more compelling ad offering and a greater breadth of data that can be used to aid in ad targeting.
Martech
MARCH 10, 2022
63% of purchases have more than four people involved in the buying group (up from 47% in 2017). However, once your target lists grow (100–1,000s contacts), you’ll want to look at platforms that can do programmatic ABM: Marketing automation (e.g., Bombora, 6Sense) ABM ad-targeting platform (e.g.,
VideoWeek
NOVEMBER 8, 2024
AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.
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