Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Karola Karlson

FEBRUARY 1, 2021

Start with this Facebook ad audit to ensure you’ve got everything set up correctly. For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. In-between 2017-2021, the advertising costs have significantly increased. Your Facebook ad placement.

CPC 52

CPC CPM Click Through Rate Audience 52

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Native ads and in-app advertising gained prominence, reshaping how brands interacted with users on the go.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 21, 2024

This is up from 29 percent in 2017. While it has invested heavily in its own tech and in-house targeting and measurement capabilities, it has also opened up its inventory to a wide range of DSPs, making access easier from the buyer’s perspective.

Ad Tech 52

Ad Tech Retail Audience Media 52