Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Adtelligent

MARCH 12, 2020

Third-party cookies have been the base for programmatic advertising intended for ad serving and cross-site tracking since 1994. Apple Safari initiated Intelligent Tracking Prevention (ITP), released in 2017, as a solution to protect user privacy by restricting their data tracking across the web.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Single Grain

JUNE 25, 2021

In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. 5) The Development of New Ad Technologies. Using cookie syncing to identify and target users. Web-based retargeting campaigns.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2006: Popular ad-blocking software, Adblock Plus, launches. different servers).

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101