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OCTOBER 31, 2017

WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with like-for-like revenue down two per cent. Third quarter constant currency net sales, WPP’s version of.

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Ad Monsters

MAY 29, 2024

In the dynamic world of media and ad tech, where innovation meets necessity, Laura Manning, SVP of Measurement at Cint, stands out as a luminary who recognizes the challenges in her industry and seizes them as opportunities for growth and improvement. Laura Manning: My first job post-college was at a small digital marketing agency.

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The Ad Tech Blog

SEPTEMBER 6, 2023

Other creative agencies laid off half of the staff and replaced them with AI tools. The timeline was: deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). Other creative agencies laid off half of the staff and replaced them with AI tools.

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OCTOBER 31, 2016

On this week’s #MediaSnack Tom and David look at new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report. Nearly five months since the report was published, consultants are still finding advertisers who have yet speak to their agency about its.

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MARCH 15, 2017

The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017.

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JANUARY 6, 2017

On this week’s #MediaSnack, Tom and David get excited about “change” – the ID Comms Media Word of 2017 (in 2016 it was “control”). The central change they predict will be those made by many advertisers in the way they manage their media investments and work with media agencies. Tom and David detail three key.

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PubMatic

JUNE 18, 2024

Full transparency for every ad request and bid response. The journey began in 2017 with the IAB Tech Lab’s groundbreaking ads.txt specification. Here’s an example: A DSP has agency buyers (which would be buyer type INTERMEDIARY in a buyers.json entry) but doesn’t want their name listed on that file.

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APRIL 10, 2018

Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) according to marketing consultancy R3 – but just 14 per cent of deals were done by the usual suspects, agency holding companies.

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JULY 6, 2022

Leading independent Out of Home specialist media agency Talon has secured investment from Equistone Partners Europe to continue global expansion and accelerate its expansion into technology. Equistone takes over from Mayfair Equity Partners which invested in Talon in 2017. Talon management retains a “meaningful stake.”

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VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

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MARCH 6, 2018

WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in 2017, with like for like revenue (which factors in currency and acquisitions) down 0.3 per cent, on total revenue of £15.3bn. Following the announcement, shares in the company had their biggest drop in 20 years,

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VideoWeek

JUNE 3, 2024

The contextual ad tech firm has been building out its TV advertising business over the last few months, launching its Contextual TV product in March to provide contextual targeting on CTV ad buys. Beachfront was founded in 2007 as a mobile ad platform with headquarters in New York City.

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AUGUST 14, 2017

Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to be Dentsu, WPP and Accenture.

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MAY 11, 2018

Is the tide going out for creative agencies, a sort of tsunami in reverse? Yesterday MDC Partners stock took a powder as CEO Miles Kauffman (below) announced “unacceptable” earnings for the first quarter, a nasty surprise as MDC outperformed its bigger holding company rivals in terms of organic growth in 2017.

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JANUARY 20, 2017

On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact on media agencies. As with last week’s edition they seek to address the concerns of people in the business by answering some questions from different perspectives: A network agency CEO, a Media Planner and a.

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FEBRUARY 29, 2024

EssenceMediacom won the business in 2017 and has since added more digital work. Last time round Publicis Media and Dentsu pitched and this time all the big ad holding companies are likely … The post Sky reviews giant media account at WPP’s EssenceMediacom first appeared on More About Advertising.

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JUNE 14, 2017

Advertisers and their agencies are heading in opposite directions when it comes to working out how terms of business can be constructed to ensure they are mutually beneficial, according to a new report from media change consultants ID Comms. The findings of the 2017 Global Media Terms Survey reveal that agencies are still regarded with.

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Paleo AdTech

DECEMBER 10, 2023

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started.

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Paleo AdTech

OCTOBER 19, 2021

Mark Zagorski is a tenured ad tech CEO, having led eXelate (acquired by Nielsen), Telaria (later Magnite ) and currently DoubleVerify. But more than that, he’s a true ad tech O.G., joining pioneering agency Modem Media/Poppe Tyson as an A.E. in the mid-’90s right as digital ads were getting started.

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

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MARCH 7, 2017

However, CEO Martin Sorrell warned of a slowdown in growth in 2017 due to political uncertainties and a slow start to the year, WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and a record profit before tax of £2bn ($2.6bn), up 26.7

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Digiday

JULY 11, 2022

MiQ is in advanced discussions over a potential majority investment Digiday has learned with sources indicating that a private equity firm has now been identified as a prospective principal backer of the ad tech firm which could be valued at close to $1 billion. ” The PE firm also claims U.K.-headquartered Sharp revenue growth.

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Paleo AdTech

APRIL 25, 2023

Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., P&G was turning against media agencies’ opacity and fees, and in 2008 signed with Right Media’s exchange. AdECN, Commission Junction, The Trade Desk).

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APRIL 24, 2017

219 deals were completed in Q1 2017 against 238 in Q4 last year. The global mergers and acquisitions market in marcoms seems to be slowing somewhat according to new research from M&A specialist Results International. Several new buyers entered the scene.

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FEBRUARY 27, 2017

The 2017 GSMA Mobile World Congress starts today. More than 20,000 delegates are in Barcelona to discover more about mobile content, network connectivity, enabling technologies such as Artificial Intelligence, plus the opportunities mobile has to build more sustainable businesses.

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InMobi

MAY 17, 2018

Brands are worried about their ads appearing next to objectionable or sensitive content. Consumers are increasingly worried about their data, and government agencies are cracking down. Juniper Research, in a September 2017 report, predicted advertisers to lose $19 billion to ad fraud in 2018 , the equivalent of $51 million a day.

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Martech Series

JULY 6, 2022

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. She started her marketing career at the advertising agency Leo Burnett in Chicago.

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FEBRUARY 10, 2017

On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some key European markets including U.K., All the major agency groups are likely to participate and this will be one.

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Digiday

JUNE 13, 2022

While there’s excitement, advertising agency execs and chief marketing officers expect the celebration to be more somber than in previous years, in light of the recent spike in Covid-19 cases, the impending economic recession and the war in Ukraine. . But it may look a little different this year.

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InMobi

MAY 8, 2018

Hear from leaders across brands, agencies and technology companies about the role of mobile in today’s marketing mix and their secret sauce of maximising ROI. Request for your invite by clicking here. #2 2 Learn from Industry Experts Impressions brings the most influential minds in mobile, marketing and media in India under one roof.

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MARCH 1, 2018

WPP is planning to restructure digital and data in 2018, after 2017 results showed the world’s largest communications group flatlining last year. The data branch of WPP has long been an underperformer – in 2017 it like-for-like revenues were down 2.9

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More About Advertising

JANUARY 23, 2018

Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups – chiefly WPP, Dentsu, Omnicom, Interpublic and Publicis – declining 46 per cent to $1.8bn.

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Digiday

OCTOBER 27, 2022

That’s the slowest rate of growth since the company went public back in 2017. billion in ad revenue over the quarter, up 25% on the same period a year ago. No two platforms are the same; there are islands, ecosystems and hot streaks,” said Jared Belsky, CEO of digital agency Acadia. country manager at ad tech firm Seedtag.

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InMobi

MARCH 12, 2020

Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. Programmatic advertising enables advertisers to generate quality ad impressions across a wide range of publishers and audiences without too much hassle.

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Paleo AdTech

DECEMBER 10, 2023

” Kevin’s start-up Graphiq , a research and infographic engine that started life as FindtheBest, was acquired by Amazon in 2017. He lives in Santa Barbara and Telluride and — as this episode shows — continues to look back with wry fondness on his years at the original ad-tech unicorn: DoubleClick.

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More About Advertising

NOVEMBER 16, 2016

Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how you’re doing against agreed budgets. Who do you want to get to? Target audiences – who do you really want and need to get to? Sounds quite simple, but you’d be surprised how many.

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JANUARY 12, 2022

S4Capital’s Media.Monks has added another data business, 4 Mile Analytics based in Santa Cruz, California. The company, founded by Nick Fogler in 2017, works with Fortune 500 brands deploying technology from partners including Looker, Snowflake, Fivetran and Google Cloud. in 2021 and is.

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