Adweek

JANUARY 23, 2023

He had been vp of product marketing at Meta since 2017, leading an 800-person organizations across product/engineering and sales, which is similar to his new role at Snap. Ahmad-Taylor will oversee advertising and revenue product marketing. Ty Ahmad-Taylor joined Snap Inc.

Marketing 279

Marketing Advertising 279

Adweek

OCTOBER 24, 2022

But in 2017, the winter month saw the release of Jordan Peele's Get Out, the cultural phenomenon that upended the horror genre and everything we knew about its audience. The post-holiday doldrums of February are typically when the movies that studios don't expect to do much business hit theaters. Since then, it seems like horror.

Marketing 324

Marketing Audience Advertising 324

Adweek

AUGUST 23, 2022

The IAB Tech Lab released a series of new specifications to its ads.txt and sellers.json protocols, the latest effort from the consortium to reduce ad fraud in the digital advertising ecosystem.

Advertising 246

Advertising Ad Tech 246

Adweek

JANUARY 13, 2025

Director Michael Gracey, known for the 2017 film The Greatest Showman, Apple's eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical.

Advertising 246

Advertising 246

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Anyone working in digital advertising knows the phrase signal loss. Chromes dominant market share meant advertisers couldnt rest on their laurels.

Cookies 91

Cookies Ad Tech First-Party Cookies GDPR 91

Martech

AUGUST 13, 2024

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Also, this case was as much about setting the table for the Google advertising case that goes to trial in September. As the ruling stated “search text ads are a monopoly” but search advertising was not.

Search Advertising 110

Search Advertising Agency Advertising Marketing 110

VideoWeek

JUNE 12, 2024

Tech giant Oracle made a low key announcement in its quarterly earnings call last night that it has decided to exit the advertising business. Catz didn’t give any further details on the timing of the wind down, what it plans to do with its advertising related assets, or what will happen to clients working with Oracle Advertising.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

illumin

APRIL 4, 2025

This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season. More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

AdExchanger

MARCH 11, 2025

In fact, Outbrain tried to buy Teads three times including once prior to Altice nabbing Teads in 2017 before finally putting a ring on it, says Teads CEO David Kostman, on […] The post Teads On The Brain appeared first on AdExchanger.

Clickbait 99

Clickbait Advertising 99

Ad Espresso

SEPTEMBER 20, 2017

Summer is (almost) over

Marketing 145

Marketing Media Advertising 145

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Search Advertising 111

Search Advertising Advertising Click Through Rate Machine Learning 111

More About Advertising

DECEMBER 29, 2017

She was instrumental in helping us find our 2017 Content Marketer of the Year finalists. The post 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017 appeared first on Content Marketing Institute. Get a ton of ideas to steal from the presenters at the Intelligent Content Conference March 20-22 in Las Vegas.

Marketing 111

Marketing Pop-Up A/B Testing Audience 111

Adweek

SEPTEMBER 11, 2024

explored switching away from Google's advertising tools in 2017 but estimated that doing so would cost The Wall Street Journal publisher at least $9 million in ad revenue, a former executive testified Tuesday at Google's antitrust trial in Virginia. Reuters) Fox is ready to deal. During an interview at a Goldman Sachs conference.

Advertising 147

Advertising Media 147

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. There is still some hope for gaming advertisers though. The post What you need to know about mobile game advertising appeared first on MarTech.

Advertising 110

Advertising Pop-Up Banner Video Ads 110

Ad Monsters

JANUARY 23, 2025

This Q&A explores the FAST market’s growth trends, content strategies, and advertising models, with insights from Jill Goldfarb, Senior Vice President, Streaming TV and TV Programming on how companies like TMB adapt to capitalize on this rapidly expanding sector. TMB has a fantastic group of well-known and respected brands.

Audience 103

Audience Advertising Marketing 103

Fuel Lines

AUGUST 17, 2017

Click Here for a free copy of the RSW/US 2017 Thought Leader Survey Report. It includes additional insights, statistics and advice for small to midsize advertising, digital, media and PR agencies. Only 36% of agencies are consistently applying creativity in the development of their pricing and compensation proposals.

Agency 254

Agency Marketing Media Advertising 254

Clearcode

OCTOBER 18, 2022

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards , have presented many new opportunities for advertisers. Top Companies in the In-Game Advertising Industry.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

Ad Rants

AUGUST 16, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 131

Advertising Impressions Food Audience 131

More About Advertising

NOVEMBER 22, 2024

Brothers and Sisters is supporting Grenfell Athletic once again with Fabric of the Community, Nike kits donated by members of the London Grenfell community with some garments including fabric worn by survivors the night of their escape from the fire which killed 72 people in 2017.

Advertising 52

Advertising Agency 52

Ad Rants

SEPTEMBER 20, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. 2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!!

Advertising 130

Advertising Impressions Food Audience 130

Martech

JANUARY 16, 2025

Dig deeper: Mitigating the risks of generative AI by putting a human in the loop Using AI to enhance, not replace, strategic thinking In 2017, I wrote an article on how Amazon had become the default search engine for buyers who knew what they wanted based on our research on buying behavior. By 2020, it had grown to over 10%.

Marketing 121

Marketing SEO MarTech Advertising 121

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 45

CPM Media Audience Advertising 45

More About Advertising

JULY 1, 2024

IPG Mediabrand agency Initiative, which repitched, has been Lego’s media agency since 2017. Publicis is setting up a new bespoke agency Publicis One to handle Lego (the name gives it lots of room for … The post Lego global media goes to new Publicis One first appeared on More About Advertising.

Media 104

Media Agency Advertising Finance 104

AdExchanger

NOVEMBER 20, 2024

When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020.

Advertising 104

Advertising 104

Digital Remedy

JANUARY 12, 2024

YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. people in 2023—bringing the platform to a whopping 6.3m

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Digiday

MARCH 4, 2024

In fact, these concerns may have been in play for even longer, considering that Safari and Firefox have been phasing out those same cookies since 2017 and 2019, respectively. However, given Chrome’s dominance as the largest browser, it’s not surprising that these concerns have become more acute.

Cookies 100

Cookies Advertising Audience Marketing 100

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Why is this CTV advertising surge happening? How Connected TV Advertising Works.

Advertising 95

Advertising Retargeting A/B Testing Ad Inventory 95

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

AdExchanger

DECEMBER 12, 2022

Catalina Crunch started off in 2017 as a purely direct-to-consumer (DTC) brand advertising ketogenic (“keto”) snack products on search and social, including Facebook and Instagram. But, as product demand and. The post Catalina Crunch Cuts Its Teeth On Television appeared first on AdExchanger.

Advertising 105

Advertising 105

Martech Series

JUNE 14, 2022

Seedtag the leader in contextual advertising in EMEA and LATAM, has announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models to optimise and automate performance campaigns.

Advertising 77

Advertising Communications MarTech Audience 77

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Media 98

Media Advertising ROI Entertainment 98

More About Advertising

JUNE 18, 2023

Remember Cannes 2017 when Publicis Groupe dropped out? The post Publicis says ‘I told you so’ as AI tool Marcel celebrates 6th birthday at Cannes first appeared on More About Advertising. The post Publicis says ‘I told you so’ as AI tool Marcel celebrates 6th birthday at Cannes first appeared on More About Advertising.

Advertising 98

Advertising Agency 98

Martech

JUNE 13, 2024

In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal year ’24,” Catz said. Eventually, Oracle Advertising was born. Oracle’s departure from the advertising business leaves a hole, especially for existing customers. Oracle runs on a June 1st fiscal year.

GDPR 117

GDPR MarTech Advertising 117

Brid.tv

NOVEMBER 8, 2022

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

More About Advertising

SEPTEMBER 30, 2020

The Guardian has discovered that UK government spending on “consultants” had risen to £1.5bn in the last reported year (2017/18, post-Brexit vote) while spending among the top ten on Covid-19-related activities – including the heavyweight (and much-praised, here anyway) NHS campaign from MullenLowe – accounts for nearly £90m (..)

116

116

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Digiday

APRIL 15, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually. Continue reading this article on digiday.com.

Fashion 92

Fashion Entertainment Media Advertising 92