Martech Series

FEBRUARY 2, 2023

Previously, the airline’s high-quality video content was limited to expensive video inventory placements, while display campaigns used static banners. SeenThis’ streaming technology enables advertisers to run high-quality video within display, with LATAM significantly increasing video reach at a lower cost than typical video CPM.

Banner 85

Banner Video Ads CPM ROI 85

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Media 98

Media Advertising ROI Entertainment 98

Single Grain

SEPTEMBER 6, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Google Makes the Bulk of Its Money from Advertisements. The tech company makes 97% of its revenue from advertisements. billion in the first quarter of 2017 to $26.6

Banner 98

Banner Advertising Marketing 98

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Even as the attention spans of the users of mobile devices shrink, more and more people watch video ads and respond to them at much higher rates than they do other formats like banner ads. The answer is clear: Advertisers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” Are advertisers clinging to the tried and true, or is programmatic becoming truly dominant? Between 2017 and 2018, U.S. spending rose 215%.

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Who Should Advertise on Amazon? When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. Today, it is one of the most profitable advertising formats because according to Statista , in 2022 92% of households are already available for programmatic advertising through CTV devices. marketers consider CTV advertising a must-buy format for the near future.

Banner 40

Banner Advertising Video Ads Rich Media 40

Digiday

JANUARY 31, 2023

Advertisers are finding fewer reasons to spend on Snapchat. This was the slowest rate of growth since the mobile app floated onto the stock exchange in 2017. Whether advertisers are willing to see how all these issues shake out is anyone’s guess. And the slump looks set to continue for a while yet.

Advertising 69

Advertising Impressions Agency Banner 69

Single Grain

JULY 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Click here to download it for free right now!

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. GET REPORT So why are advertisers embracing in-app video advertising so readily? In the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. more than a third of all money spent on in-app advertising during the first three months of 2018 went to video.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

SEPTEMBER 6, 2017

InMobi, a global mobile advertising platform, announced its exclusive ad monetization partnership with Airtel Wynk Music for premium display slots on India’s favourite on-the-go music destination. The partnership enables advertisers to reach over 21 million monthly active users through a variety of high-impact in-app ad experiences.

Banner 52

Banner Brand Awareness Entertainment Audience 52

Single Grain

JULY 19, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 3) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Click here to download it for free right now!

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

VideoWeek

JUNE 12, 2023

These latter two units will jointly operate under the banner of Nexxen CTRL. ” Name recognition Nexxen started life as Taptica, a data-focussed mobile advertising platform, but its business has changed significantly over the years via its high-profile acquisitions. Follow VideoWeek on Twitter and LinkedIn.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

JULY 2, 2019

Guest Post Introduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. Here are four tactics you can employ to maximize the potential of your in-app advertising strategy. If this happens, your in-app advertising achieves little to nothing.

Advertising 52

Advertising Banner Video Ads Audience 52

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Let’s get started! Click here to download it for free right now!

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

OCTOBER 9, 2019

E-commerce is booming at a staggering pace: In 2017, it generated over $2.3 All this aside from the grind of getting a decent flow of traffic to your virtual store by numerous digital marketing strategies such as content marketing , SEO and paid advertising. trillion in sales , which is expected to nearly double to $4.5

Conversion 100

Conversion SEO Banner Click Through Rate 100

InMobi

APRIL 8, 2019

According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. Of course, in the realm of mobile advertising, IVT designed to look like human activity is a major problem. This can occur with video advertising as well, with a fraudster saying that a video ad was watched in full when it wasn’t in reality.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

SEPTEMBER 17, 2019

When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Single Grain

JUNE 10, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. During Prime Day 2017, sales for brands off Amazon jumped 30%. The 6 Big Future Trends in PPC Advertising . Click here to download it for free right now! Get A Free Consultation.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.

Media 52

Media Advertising ROI Entertainment 52

InMobi

APRIL 11, 2022

In light of all of the changes happening around addressability, identity and privacy in digital advertising overall and mobile advertising specifically, especially on iOS, what does the present and future look like? But as a base, if that's not available, if the advertiser is bulk buying, there needs to be standardization.

Advertising 52

Advertising Cookies GDPR Banner 52

Single Grain

AUGUST 9, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here is how to get the most out of it. Over to You.

Banner 102

Banner SEO Audience Education 102

InMobi

JUNE 18, 2019

This is a critical point, as over 50% of apps monetize through advertising. In-app header bidding solutions are initialized before the primary mediation and works by having various demand sources compete against one another in real time as soon as a potential advertising opportunity arises.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Digiday

JANUARY 15, 2023

Advertising options: None. Advertising options: None. ” With that said, Zak Saidi, owner of social media marketing agency IZSRI, explained Mastodon could be gold for advertisers — if it adds an offering in the future. Advertising options: None. Feeds are posted chronologically rather than by algorithm.

Pop-Up 93

Pop-Up Audience Marketing Banner 93

Clearcode

MARCH 1, 2023

And what role can advertising and AdTech play in the metaverse? How Can A Brand Start Advertising in the Metaverse? What Role Can Advertising Play in the Metaverse? Over the past few decades we’ve seen many different digital advertising channels emerge. But what is the metaverse? Or is it something much bigger than that?

Advertising 59

Advertising Communications Audience Ad Server 59

Advertising to Baby Boomers

NOVEMBER 28, 2017

The famed Soothsayer and advertising gadfly has been startling the world for most of a decade with his mundane prognostications. by Rimma Kats Nov 28, 2017 … A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones … … Baby boomers were the least likely to engage with mobile ads.

Mobile Ads 40

Mobile Ads Banner Advertising Media 40

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. For ad types, there are in-stream, in-banner and interstitial ads. Games are a central setting for mobile video advertising. Nearly 40% of YouTube video views are on mobile.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

Ad Beat

MARCH 6, 2024

A brief history of Samsung’s ad strategy Let’s start by rounding up a few advertising highlights from Samsung’s 80+ years in business: 1999: “Samsung DigitAll: Everyone’s Invited”: This snappy tagline was created as part of the brand’s efforts to integrate digital home, mobile, and “personal multimedia” products. — buying Samsung products.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Single Grain

AUGUST 27, 2020

Second, many marketing programs and platforms (and particularly those that serve ads nationally) have outright banned cannabis-related advertisements. But with regulatory concerns and a lack of cooperation from many advertising platforms, cannabis companies are fighting an uphill battle when it comes to attracting new customers.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94