InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. GET REPORT So why are advertisers embracing in-app video advertising so readily? In the U.S.

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InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. In the first three months of 2018, over a third of all money spent on in-app advertising went to video.

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Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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Advertising Viewability Video Ads Click Through Rate 52

Agility Ads

MAY 26, 2022

Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 percent on average , with the highest rates being over 11%. Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals.

CPC 40

CPC CPL Click Through Rate Advertising 40

Martech

APRIL 21, 2022

Inkbox is an online seller of temporary tattoos, advertised as realistic, waterproof and good for one-to-two weeks. ” Results confirmed by Inkbox include: A 440% increase in conversion rate with website personalization. A 69% average increase in cold start conversion rate.

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InMobi

JUNE 6, 2018

But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing it right. Through this kind of highly targeted and personalized advertising, the team reached 600,000 smartphone enthusiasts. While average click-through rates (CTRs) for the campaign were around 3.74

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Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. That means a higher cost-per-click (CPC). And that’s powerful.

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CPC Shipping Video Ads Retargeting 90

Single Grain

AUGUST 11, 2020

.” Traditional marketing isn't always effective – out of 10,000 email recipients, only 150 click through – so we end up pushing harder at the same thing and getting stuck in the Attention Resource Cycle : On the other hand, this diagram briefly explains the attention marketing process : The concept of attention marketing is not a new one.

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Single Grain

JULY 19, 2019

3) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Basic communication. Product recommendations. Content creation. Email personalization.

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Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. Amazon Advertising 101: How to Get Started. When 49.1%

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MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

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InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

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Single Grain

JULY 19, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

InMobi

SEPTEMBER 17, 2019

When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Benefits of In-App Advertising for Viewability The time-in-view data from the IAS report is very interesting.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

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Paleo AdTech

DECEMBER 10, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. It will also require marketers to shift and look at metrics differently.

Marketing 107

Marketing Brand Awareness Click Through Rate Audience 107

Single Grain

OCTOBER 9, 2019

E-commerce is booming at a staggering pace: In 2017, it generated over $2.3 All this aside from the grind of getting a decent flow of traffic to your virtual store by numerous digital marketing strategies such as content marketing , SEO and paid advertising. How to Write Hero Headlines to Skyrocket Click-Through Rates.

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InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Games are a central setting for mobile video advertising. billion) and 2018 ($12.71

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Single Grain

JUNE 10, 2019

If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales. During Prime Day 2017, sales for brands off Amazon jumped 30%. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate. Learn More: . Get A Free Consultation.

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Retail Banner Click Through Rate Conversion Rate 71

InMobi

JUNE 18, 2019

This is a critical point, as over 50% of apps monetize through advertising. In-app header bidding solutions are initialized before the primary mediation and works by having various demand sources compete against one another in real time as soon as a potential advertising opportunity arises.

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Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Click here to download it for free right now! Let’s get started!

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Single Grain

NOVEMBER 18, 2019

Think beyond sales and pull back the curtain on your marketing, SEO or advertising divisions. According to a 2017 MailChimp study , recipients are 75 percent more likely to click on emails from segmented campaigns than non-segmented campaigns. UGC drives a 73% increase in email click-through rates.

ROI 106

ROI Audience SEO Click Through Rate 106

Paleo AdTech

MAY 24, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? Another important Facebook advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views. How to succeed in Facebook ad bidding? Facebook ads CPC in 2021.

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CPC CPM Click Through Rate Audience 52

illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. How Display Ads Fit Into The Digital Advertising Ecosystem. This only causes confusion among advertisers about what exactly constitutes a display ad.

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NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey. Search Ad Tiles.

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Marketing Search Advertising Brand Awareness Video Ads 52

Ad Beat

JULY 26, 2019

Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% billion in 2002.

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Conversion Click Through Rate Advertising Communications 52

VideoWeek

NOVEMBER 8, 2024

AppLovin has established itself as a major player in monetising mobile gaming apps, working with both the buy-side and the sell-side (which in the mobile gaming world are often made up of the same companies, as apps run ads to attract users, who they then monetise through their own in-app advertising). It generated $1.2

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Ad Tech Media Agency Audience 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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Advertising Banner Marketing Rich Media 52

Digiday

OCTOBER 10, 2022

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. That’s where we want to get to.”

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Machine Learning Audience Ad Targeting Conversion 69

Single Grain

FEBRUARY 17, 2020

It's easier to do than advertising. ” P&G continued to test the water by underwriting NBC’s Radio Beauty School , a radio program designed to advertise the company’s Camay perfumed soap. Nielsen also found that branded content made consumers more likely to recommend that brand, outpacing pre-roll advertising by 4%.

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Education Pop-Up Entertainment Audience 140

Single Grain

OCTOBER 20, 2020

Just a few years ago, in 2017, infographics were merely considered the most shareable form of content. The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. In paid advertising, nobody wants to throw their money away.

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