InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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InMobi

MARCH 12, 2020

Understanding Different Models for Buying and Selling Among Publishers and Advertisers In digital advertising, a brand, advertising agency and/or demand-side platform (DSP) has a few options for placing ads. to the supply side (app developers, publishers, supply-side platforms, etc.).

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InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

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VideoWeek

JULY 3, 2023

MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Over 300 employees were made redundant, bringing an end to a turbulent period for a company once regarded as one of programmatic advertising’s brightest and most promising stars. Pubmatic: $5,307,213.23 Sonobi: $5,307,213.23

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Single Grain

AUGUST 13, 2019

Just look at this chart of Amazon’s share of different e-commerce categories : But buyers aren’t the only ones taking advantage of this retail giant’s platform – sellers are also experiencing amazing financial success on this platform. Who Should Advertise on Amazon? Amazon Advertising 101: How to Get Started.

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Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

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InMobi

MARCH 12, 2020

Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi.

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VideoWeek

AUGUST 23, 2024

Small businesses have historically been largely kept out of TV advertising due to the high spend required to run a nationwide campaign. But CTV, where a lot of viewing is on demand and ads can be targeted, is a much more attractive proposition for SMEs. Read more on VideoWeek.

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VideoWeek

OCTOBER 6, 2023

Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business. Altice acquired the ad tech firm in 2017 for €285 million. This change will not result in seeing more ads or sharing on-platform activity with advertisers,” the company said. “It

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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Digiday

JULY 11, 2022

since its 2017 investment and that the ad tech firm now also has a scaled presence in APAC and the Indian subcontinent. million in a hotly tipped start-up that helps advertisers access data in a privacy-compliant way called Infosum. ” The PE firm also claims U.K.-headquartered Sharp revenue growth. million after-tax. Investments.

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Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

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VideoWeek

JANUARY 12, 2024

Disney Announces Shoppable Ad Format and Self-Serve Expansion Disney will enable advertisers to buy ads across Hulu and Disney+ in a single campaign, the company announced at CES 2024, ahead of launching a combined streaming service in March 2024.

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Single Grain

JULY 19, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Basic communication. Product recommendations. Content creation. Email personalization.

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Single Grain

JULY 19, 2019

3) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Basic communication. Product recommendations. Content creation. Email personalization.

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illumin

JUNE 27, 2018

This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digital offerings. AUDIO MAKING A BIG SPLASH.

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Clearcode

MARCH 1, 2022

In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory. Why Should Advertisers and DSPs Adopt Supply-Path Optimization? SPO’s Benefits For Advertisers.

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Lemonads

JANUARY 3, 2021

This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate, and RTB permits for Addressable Advertising which is the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes. Would you like to discover all about it? Check here below!

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VideoWeek

APRIL 17, 2025

Then on Wednesday, former Meta COO Sheryl Sandberg faced questioning over emails in which executives disallowed rival social media services, such as the now-defunct Google+, from advertising on Facebook. Sandberg said it had been a very scary time for the company as there had never been “a full copy of our product before.”

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illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. How Display Ads Fit Into The Digital Advertising Ecosystem. This only causes confusion among advertisers about what exactly constitutes a display ad.

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. What does it do? Why is it unique?

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VideoWeek

JUNE 23, 2023

The deal will allow advertisers to use The Trade Desk DSP to purchase ads on RTL’s video marketplace, and on broadcasts in Austria, France, Germany and Spain. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

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VideoWeek

JUNE 21, 2024

This is up from 29 percent in 2017. The media giant says that BridgeID “allows advertisers to activate their audiences against Disney’s proprietary data for insights, while increasing match rates, scale in biddable programmatic, and ensuring accurate measurement – all built with privacy at the forefront.”

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VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. TikTok Rolls Out Search Ads TikTok has launched search ads for all advertisers, in an expansion to tests that commenced last year. Advertisers will automatically appear in search results and can opt out within TikTok’s ad platform.

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VideoWeek

DECEMBER 8, 2023

Advertisers Waste Over One-Third of Programmatic Spend in ANA Report Advertisers could be wasting at least one-third of their programmatic spend, according to the Association of National Advertisers’ (ANA) latest supply chain transparency report.

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VideoWeek

NOVEMBER 8, 2024

AppLovin has established itself as a major player in monetising mobile gaming apps, working with both the buy-side and the sell-side (which in the mobile gaming world are often made up of the same companies, as apps run ads to attract users, who they then monetise through their own in-app advertising). It generated $1.2

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). The Hybrid In-Housing Option.

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Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP).

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VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Founded by former employees from Disney, Roku, Rakuten TV and KKR, the Barcelona-based company also houses a dedicated advertising division. He found that 8.4

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