InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

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Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. But if I search for the same phrase on Amazon, I’m more likely in purchase mode.

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Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. Today, it is one of the most profitable advertising formats because according to Statista , in 2022 92% of households are already available for programmatic advertising through CTV devices. marketers consider CTV advertising a must-buy format for the near future.

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VideoWeek

OCTOBER 21, 2022

” Snap Q3 Results Signal Further Advertising Pullback. Snap saw further slowdown in its Q3 earnings, signalling continued advertising pullback from Snapchat. We are finding that our advertising partners across many industries are decreasing their marketing budgets.” . “Not only will Channel 4.0

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

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illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. How Display Ads Fit Into The Digital Advertising Ecosystem. What Are Display Ads?

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Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 8 Tips for Successful Mobile Video Advertising. Book My Free Marketing Consultation.

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MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. A Handfull of Facts about Programmatic Advertising. In-App Advertising. Currently, every consumer has about 3 connected devices.

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InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. By 2017, U.S. billion, or 78 percent of overall mobile display ad spending, according to eMarketer. By 2017, U.S.

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NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

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VideoWeek

JUNE 17, 2022

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. The move is painted as a pro-privacy policy by Apple. The Week in TV.

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Single Grain

JULY 22, 2022

To reach your project goals, such as driving more traffic, converting more subscribers, and generating more monthly recurring revenue, a web3 marketing firm leverages various strategies such as search engine optimization, PR marketing, search engine advertising, influencer marketing, etc. Key Services: Social media advertising.

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Single Grain

AUGUST 15, 2023

Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers. They are an award-winning Web3 marketing agency that has won various awards like Global Business Awards by corporate vision, Best Crypto Advertising, and Top-Rated ICO Marketing Agencies by SoftwareWorld.

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Digiday

MAY 3, 2023

That spring led to a high average growth rate of 49% year over year for publishers’ advertising revenue in 2021, according to the 2023 Pricing & Yield Trend report from Boostr, which was shared exclusively with Digiday. Downward spiral So how did 2022 net out for digital media company’s advertising businesses?

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VideoWeek

SEPTEMBER 13, 2024

Meanwhile BBC chair Samir Shah has said alternative funding models such as subscriptions and advertising are incompatible with the organisation’s public service remit. Google meanwhile maintained its position that the market it’s accused of dominating – digital display advertising on the open web – isn’t a real market.

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Ad Beat

NOVEMBER 25, 2024

2017: “Realize the potential.” on all types of display ads, gaining a substantial 18.5 While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. The post Analyzing American Express’s $167M Display Ad Strategy appeared first on Adbeat.

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VideoWeek

MARCH 28, 2025

“The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape. The ability to deliver automated outcomes seamlessly across platforms is incredibly transformative, says Travis Scoles, EVP Advanced Advertising at Paramount.

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