InMobi

AUGUST 14, 2018

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as much as 80 percent of their ad budgets on mobile to fraud.

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InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. In the U.S.,

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InMobi

DECEMBER 14, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Analytics Vidhya-hosted event “Data Hack Summit 2017.”

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InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? Ad dollars lost from fraud is now in the billions.

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InMobi

MAY 17, 2018

In-app advertising is at a crossroads. Ad fraud is reportedly at a record high. Brands are worried about their ads appearing next to objectionable or sensitive content. The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know.

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InMobi

DECEMBER 4, 2017

Decoding Mobile fraud aimed to help advertisers understand the evolving nature of mobile ad fraud, safeguard and protect valuable budgets, and more importantly, be the guiding light for marketers to ASK THE RIGHT QUESTIONS!

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InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

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InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” Are advertisers clinging to the tried and true, or is programmatic becoming truly dominant? Between 2017 and 2018, U.S. spending rose 215%.

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Ad Monsters

NOVEMBER 30, 2023

Desktop ad blocking surged, vying for the top spot over mobile throughout 2022, with mobile taking lead at the end of Q2 2023 claiming over 495M estimated monthly active ad blocking users. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021.

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

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InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

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InMobi

MAY 12, 2016

With these partnerships in place, brand advertisers are now able to leverage mobile-first full-screen, auto-play, HD video on the InMobi Exchange , our programmatic marketplace. digital media dollars by 2017, or $7.43 Director of Product, Mobile, TubeMogul. “We

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InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

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VideoWeek

JUNE 3, 2024

Seedtag, a contextual advertising company, has acquired Beachfront Media, a sell-side platform (SSP), for an undisclosed amount. The contextual ad tech firm has been building out its TV advertising business over the last few months, launching its Contextual TV product in March to provide contextual targeting on CTV ad buys.

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InMobi

FEBRUARY 11, 2019

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? DOWNLOAD GUIDE Here are some of the biggest issues plaguing this form of advertising today: Fraud. went towards two channels: Facebook and Google. Lack of Trusted Metrics.

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InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud.

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VideoWeek

JUNE 12, 2023

” Name recognition Nexxen started life as Taptica, a data-focussed mobile advertising platform, but its business has changed significantly over the years via its high-profile acquisitions. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017. Follow VideoWeek on Twitter and LinkedIn.

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Agility Ads

MAY 26, 2022

Mobile advertising is the most effective form of advertising on the internet. Mobile response rate is 2.72 Here’s your chance to learn more about mobile advertising and how the Agility platform can help you reach your marketing goals. What Is Mobile Advertising?

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Advertising to Baby Boomers

NOVEMBER 28, 2017

The famed Soothsayer and advertising gadfly has been startling the world for most of a decade with his mundane prognostications. How Often Do Consumers Intentionally Click Mobile Ads? Just 4% said they clicked on a mobile ad at least somewhat often. NostraChuckus is having a good year. Add this one to the list.

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Advertising to Baby Boomers

JANUARY 9, 2018

An advertisement you hold in your hand is about as big as a large piece of confetti. NostraChuckus’ thoughts through the years: May 2010 : Foretellings … That silly retronym “traditional advertising” will remain the premiere force for introducing people to a product or service, along with sustaining its shelf life.

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InMobi

MARCH 12, 2020

Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi.

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InMobi

MAY 29, 2018

Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic.

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InMobi

SEPTEMBER 5, 2017

spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, the tables have turned. times more media time to their mobile devices than their desktops. Moreover, when consumers are on their mobile devices, they are spending 90% of their time in-apps. Today, U.S. A buffer-free (0.06-second)

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VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. And we’ll see advertisers paying more for CTV compared with traditional TV because of those advantages.

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Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What Are Mobile IDs? What’s Happening With Mobile IDs?

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

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InMobi

OCTOBER 21, 2019

Use Actionable Insights from InMobi Pulse to Make Smarter In-App Advertising Decisions. Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content.

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InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Mobile sales will account for almost 30% of digital travel sales. As per eMarketer forecast travel marketers will spend $4.7

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InMobi

DECEMBER 13, 2018

In the new year, likely the entire mobile ad tech space will embrace this form of app monetization. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year. Note: This is the third in our series on top trends for 2019.

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

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InMobi

SEPTEMBER 5, 2014

Mobile advertising has also emerged as an important discovery channel, with 20% of respondents reporting they discover new apps via mobile ads App Preference The fragmentation of social media is very much driven by the diverse needs of consumers. Our research shows that not all apps have the same appeal.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. What is Ad Tech?

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InMobi

NOVEMBER 20, 2019

dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend?

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VideoWeek

JUNE 10, 2022

Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Xandr Unveils Partnerships for Segmented Advertising. By comparison, groups supporting the antitrust bills have spent $193,000 on advertising. Segmented TV reached 5.7

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?

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VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. It generated $1.2

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

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