Adweek

OCTOBER 13, 2022

Navy has been using its "Forged by the Sea" campaign since in 2017 to pitch Gen Zers on the benefits of service. With recruitment down due to Covid-19 and a strong job market, the latest effort from agency-of-record VMLY&R aims to change the minds of 17-to-24-year-olds who never thought they'd enlist. Launching on.

Agency 246

Agency Marketing 246

Martech

AUGUST 13, 2024

Google’s appeal and the future legal battle Julie Bacchini, president and founder of the agency Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. Here’s a selection of comments grouped by topic.

Search Advertising 110

Search Advertising Agency Advertising Marketing 110

More About Advertising

FEBRUARY 9, 2018

French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new business in 2017 with a closing net new business balance of $2.34bn (£1.68bn). Surprisingly its Vizeum network was the top agency performer with a balance of $1bn, mainly through AB InBev.

Agency 75

Agency Media Ad Tech Finance 75

More About Advertising

DECEMBER 13, 2017

It’s been a funny old year in adland with holding companies and their media agencies in full scale retreat but some creative independents rising to the fore. As such, what are always difficult choices for agencies of the year. A new breed of client seems happy to go with indies: local, regionally and even globally.

Agency 76

Agency Media Advertising 76

More About Advertising

JULY 1, 2024

All-conquering Publicis Media has bagged another big one, agency of record (AOR) for Lego which spends about $330m on media globally. IPG Mediabrand agency Initiative, which repitched, has been Lego’s media agency since 2017.

Media 104

Media Agency Advertising Finance 104

More About Advertising

NOVEMBER 28, 2018

We did speculate in 2017 that. We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do his new thing with a group of Dutch MediaMonks.

Agency 89

Agency Finance Media Advertising 89

More About Advertising

MARCH 1, 2018

WPP flat-lined at best in 2017 according to its preliminary results released today. In CEO Sir Martin Sorrell’s words 2017 “was not a pretty year.” ” Currency movements and some stern financial management allowed WPP to increase its top line post-tax profits by 27.4 per cent to.

Finance 58

Finance Media Agency Advertising 58

More About Advertising

FEBRUARY 21, 2019

Mother and The Secret Little Agency in Shanghai first formed a strategic partnership in October 2017, partly off the back of their work together on Nokia. It must have been going well, because now the two agencies are officially coming together in a joint venture, called Mother Shanghai.

Agency 69

Agency 69

VideoWeek

APRIL 2, 2025

The word “lesbian” for example is ruled out by many master blocklists used by agencies, according to Ben Pheloung, General Manager of Mantis, resulting in the demonetisation of content around Pride Month. This enables the agency to choose premium publishers and domains to advertise around, instead of knocking out keywords.

Agency 52

Agency Education Media Advertising 52

More About Advertising

DECEMBER 29, 2017

Mother, our Agency of the Year in 2016, has kept up the good work this year alongside. December means Christmas ads and one of our two top scorers for Nokia by Mother falls into that category just about; another variation on the recurring theme that Christmas is about bringing people together, not handing out prezzies.

Agency 0

Agency Advertising 0

More About Advertising

FEBRUARY 3, 2022

Paul Hammersley’s Harbour was launched in 2017 as an “independent communications agency” collective in which clients “only paid for what they eat,” ie no AOR fees and the like. The post Bayley joins new-style agency collective Harbour as production boss first appeared on More About Advertising.

Agency 64

Agency Communications Advertising Finance 64

More About Advertising

NOVEMBER 22, 2024

Brothers and Sisters is supporting Grenfell Athletic once again with Fabric of the Community, Nike kits donated by members of the London Grenfell community with some garments including fabric worn by survivors the night of their escape from the fire which killed 72 people in 2017.

Advertising 52

Advertising Agency 52

InMobi

JUNE 6, 2017

InMobi proudly kicked off its Video Soiree event series with Moat as the first official partner of this year’s New York event on May 10th, 2017. Amongst those who attended included leading agency holding groups, DSP partners and leaders in the mobile app marketing space, to discuss the latest trends and metrics in mobile viewability today.

Viewability 52

Viewability Mobile Ads Audience Media 52

More About Advertising

FEBRUARY 28, 2024

Social and influencer agency Kairos has hired Laura Tannenbaum from IPG’s That Lot as its new MD EMEA. At That Lot she helped to build up the agency from a start-up with a team team of over 100. It was bought by IPG in 2017.

Agency 59

Agency Advertising Media 59

More About Advertising

SEPTEMBER 4, 2019

Havas has made its first deal in a while with the acquisition of a 51 per cent stake in Buzzman, probably the best independent agency in Paris – and MAA’s International Agency of the Year in 2017. The agency is known for its. Buzzman’s clients include Burger King, Ikea, Mondelez, L’Oreal, Huawei, PayPal and BMW.

Agency 58

Agency 58

VideoWeek

JUNE 26, 2023

Between 2017 and 2022, RTÉ paid Tubridy €345,000 more than the Irish public service broadcaster (PSB) published in its earnings reports. But a senior Irish media ad agency figure told the Sunday Independent that the payment represents “the tip of the iceberg when it comes to payments made by RTÉ by way of secretive credit notes.”

Agency 83

Agency Finance Media Marketing 83

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

More About Advertising

OCTOBER 2, 2017

One of the things that makes for outstanding ads is agency status: a client is more likely to risk a big budget and a new approach if the creative agency in question has a track record and therefore clout. So it’s good to see London independent agency Now joining adam&eveDDB and Jung von Matt (who.

Agency 63

Agency Advertising 63

More About Advertising

OCTOBER 31, 2017

WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with like-for-like revenue down two per cent. Third quarter constant currency net sales, WPP’s version of.

Ad Tech 45

Ad Tech Finance Media Agency 45

More About Advertising

DECEMBER 30, 2016

1/ Why have my media agencies suddenly stopped winning big media reviews? So how are they passing the hours between Christmas and the New Year. What’s on their minds? Sir Martin Sorrell – WPP Three issues may be exercising SMS.

Agency 63

Agency Media Finance 63

All About Advertising Law

OCTOBER 11, 2017

As we previously blogged , the National Advertising Division held its 2017 Annual Conference in New York City last week. Kicking off the event was Mary Engle, the FTC’s Associate Director of Advertising Practices, who gave the keynote address on behalf of Tom Pahl, the FTC’s Acting Director of the Bureau of Consumer Protection.

Education 45

Education Audience Advertising Media 45

More About Advertising

OCTOBER 31, 2016

On this week’s #MediaSnack Tom and David look at new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report. Nearly five months since the report was published, consultants are still finding advertisers who have yet speak to their agency about its.

Media 61

Media Agency Advertising Ad Tech 61

Martech Series

AUGUST 23, 2022

With 400% growth in APAC customers since opening its Brisbane office in 2017, WP Engine continues to ramp expansion in the region with new Singapore presence. Working directly with the incredible APAC brands and agencies innovating websites and digital experiences every day is a privilege for us”. Australian-Driven Success to Date.

Agency 86

Agency MarTech Marketing Media 86

More About Advertising

APRIL 10, 2018

Agency focussed M&A more than doubled in the first quarter of 2018 compared to 2017 (100 deals worth $4.6bn against 94 worth $2bn in 2017) according to marketing consultancy R3 – but just 14 per cent of deals were done by the usual suspects, agency holding companies.

Agency 45

Agency Marketing Ad Tech Finance 45

More About Advertising

FEBRUARY 26, 2018

Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions.

Marketing 64

Marketing Finance Agency Advertising 64

Digiday

JUNE 5, 2023

When Eunique Jones Gibson founded Culture Brands, her Black-owned marketing agency in 2017, the 39-year-old business leader wanted to ignite conversation, introspection and social change in the industry. While most (67%) of its employees are Black, 13% are Asian, and 10% are white and Latino.

Conversion 69

Conversion Agency Marketing Media 69

More About Advertising

NOVEMBER 1, 2017

October offered some rich pickings in the best ads stakes (not all ads). Buzzman’s fart epic for Ubisoft/South Park. Nobody would do this better. WCRS for Warburtons. Wondered if this one would last. Less is more for McDonald’s from TBWA Paris. Some BBH brilliance for Audi. And last, but not least, adam&eveDDB for.

Agency 65

Agency Advertising 65

The Ad Tech Blog

SEPTEMBER 6, 2023

Other creative agencies laid off half of the staff and replaced them with AI tools. The timeline was: deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). Other creative agencies laid off half of the staff and replaced them with AI tools.

Machine Learning 147

Machine Learning Agency 147

VideoWeek

JULY 3, 2023

Over the weekend, agency clients of the now defunct DSP were scrambling for alternative partners as they enter a fresh month of campaigns. However, one agency executive told VideoWeek that the transition wasn’t quite as difficult as some feared. The 30 companies owed the highest amounts are: Magnite: $12,585,259.99

Agency 59

Agency Demand Side Platform Ad Tech Advertising 59

More About Advertising

JUNE 18, 2023

Remember Cannes 2017 when Publicis Groupe dropped out? It was just after Arthur Sadoun took over as chairman and CEO, and the money was to be spent on developing an AI tool called Marcel instead. Marcel was subsequently the butt of many jokes, dismissed widely as a “glorified intranet.” A lonely, unloved Marcel was even.

Advertising 98

Advertising Agency 98

PubMatic

JUNE 18, 2024

The journey began in 2017 with the IAB Tech Lab’s groundbreaking ads.txt specification. Imagine a world where sellers and publishers can peer behind the curtain: Identifying Allies: Sellers see which intermediaries—DSPs, ad agencies, and resellers—bid on their inventory. Their common goal?

Ad network 113

Ad network Agency Advertising Media 113

More About Advertising

JULY 15, 2020

In-house advertising is a trend in 2020 as advertisers try to save money by cutting budgets and agencies. Here’s Gal Gadot and Jason Statham in 2017’s Super Bowl.

Agency 69

Agency Advertising 69

Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business.

Agency 64

Agency Marketing SEO Media 64

More About Advertising

NOVEMBER 9, 2023

Geraghty (left) Jane has been with Landor & Fitch for over 12 years, initially as head of Landor London and then President EMEA until the end of 2017, when she was appointed CEO. … The post Agency growth efforts ramp up: Geraghty at WPP, Freedman for House 337 first appeared on More About Advertising.

Agency 45

Agency Advertising Finance Media 45

More About Advertising

JULY 6, 2022

Leading independent Out of Home specialist media agency Talon has secured investment from Equistone Partners Europe to continue global expansion and accelerate its expansion into technology. Equistone takes over from Mayfair Equity Partners which invested in Talon in 2017. Talon management retains a “meaningful stake.”

Agency 69

Agency Media Advertising Marketing 69

More About Advertising

OCTOBER 14, 2022

In a bid to grow its US operations, Uncommon has hired an international ECD – California-born Sanam Petri – to work with founder Nils Leonard on the creative output, which will presumably include the agency’s first British Airways campaign.

Agency 69

Agency Advertising 69

Martech Series

AUGUST 16, 2022

In addition, CallRail’s expanded Agency Partner Program, now made up of over 2,000 partners, helps marketing agencies adopt call analytics technologies to better support their client base and improve customer return on investment. Regionals, and Atlanta Journal-Constitution Top Workplaces Atlanta from 2017-2022.

MarTech 94

MarTech Communications Agency Marketing 94