InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.

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Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

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Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

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VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. Fonseca was not named as a suspect, but as head of the telco during 2017-22, the alleged corruption took place on his watch.

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Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

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Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol! Check here below!

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VideoWeek

JUNE 23, 2023

Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts. The Week For Brands & Agencies Magna Nudges its Ad Spend Forecast Slightly Downwards IPG media agency Magna released its summer global ad spend forecast this week, forecasting 4.6

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VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The fundamental problem is that it contradicts their approach and the principles they laid out I think a couple of months ago, when they called for third-party measurement and called for it to be comprehensive,” said one agency executive.

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VideoWeek

JUNE 21, 2024

This is up from 29 percent in 2017. Havas Announces €400 Million Data, Tech and AI Investment French agency group Havas has committed €400 million to data, tech and AI over the next four years, as part of its new ‘Converged’ strategy revealed this week at Cannes. Read more on VideoWeek.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. According to the media agency, full-year global ad spend will increase by 6 percent YoY, reaching $853 billion for 2023. Magna forecasts digital video to grow by 9.6 percent YoY, to reach $70 billion. percent globally.

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Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. Next, we have advertising agencies.

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Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Adoption : ID5 ID is active on more than 70,000 websites and mobile applications, mostly reached through supply side/publisher integrations.

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VideoWeek

NOVEMBER 8, 2024

.” The Week in Tech Google to Curate Ad Manager Inventory Google is introducing curation capabilities across Google Ad Manager inventory, in order to help agencies identify and purchase publisher inventory and audiences. Discovery and Paramount for revenues dating back to 2017. Read more on VideoWeek.

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Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated as it doesn’t suit the needs of modern brands.

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Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands.

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VideoWeek

JANUARY 26, 2024

Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday. The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies.

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