Remove 2017 Remove Agency Remove GDPR
article thumbnail

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Google’s text-to-image model Imagen will be used within Omni, allowing Omnicom agencies to develop high quality images using text prompts.

GDPR 52
article thumbnail

2019 Trends: Greater Accountability and Digital Advertising Transparency

InMobi

Next year, transparency and control will be increasingly critical to everyone from the head of media buying at major brands down to advertising agencies and everyone else in the online advertising community, as issues around brand safety and lack of transparency become too big to ignore any longer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Media Buying Briefing: Meet the People hopes investment in blockchain-based zero-party data pays off

Digiday

There’s a new breed of agency holding company on the rise: They are out to build multi-dimensional outfits to attract mid-size or even large clients, but they are built for speed and agility — something few established holdcos can say for themselves. seems a bit short-sighted.

Media 69
article thumbnail

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. 2018: The EU’s GDPR goes into force on May 25, 2018. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101
article thumbnail

Everything You Need to Know about Marketing Compliance for 2021

Single Grain

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. million consumers. Worst Cases.

article thumbnail

Rising Trends in Programmatic Digital Marketing

MediaFuse

It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. GDPR and ePrivacy. Rising Trends in Programmatic Digital Marketing. In-App Advertising.

article thumbnail

The WIR: ITV Sells its BritBox Stake, IPG Announces AI-Powered ‘Operating System’, and European Publishers Sue Google for $2.3 Billion

VideoWeek

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. Like other agency groups, IPG is looking to make its bank of data (gained through its Acxiom data and identity products) more accessible and usable across its entire workforce.

Ad Tech 52