Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

InMobi

MAY 29, 2018

IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.” Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Ad Monsters

JUNE 17, 2022

Sheila is doing big things and has fully executed over 550 digital campaigns for clients like AT&T, Clinique, Disney, Ford, General Motors, Intel, IPG Group, Macy’s, Netflix, Omnicom, Procter & Gamble, Universal Pictures, WPP, and other leading brands and advertising agencies. Elizabeth Herbst-Brady. DEI CHAMPIONS HONOREES.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. The Week for Brands & Agencies WARC Forecasts 10.5 CNN was the most visited website, with 525 million views.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Paleo AdTech

DECEMBER 10, 2023

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Founded by Manu and Anto Chittilappilly in Anto’s kitchen in the Greater Boston area, Visual IQ was inspired by Manu’s earlier work at the digital agency Carat, which acquired his database marketing startup Vizium in 2002.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

Paleo AdTech

DECEMBER 8, 2021

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Founded by Manu and Anto Chittilappilly in Anto’s kitchen in the Greater Boston area, Visual IQ was inspired by Manu’s earlier work at the digital agency Carat, which acquired his database marketing startup Vizium in 2002.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

AdvertiseMint

SEPTEMBER 18, 2023

billion 2017 $177.86 If you are an Amazon seller, you can contact an Amazon ad agency to take advantage of this service. These services include web hosting, data storage, and machine learning. Here is a breakdown of the companies revenue in the last ten years: Year Revenue 2013 $74.45 billion 2014 $88.98

Machine Learning 52

Machine Learning Food Electronics Shipping 52

Martech Series

DECEMBER 30, 2022

Unlike traditional agencies, which often depend on older data like bank and utility bills to establish a profile, Credit Kudos employs machine learning and real-time data to provide a richer picture of a person’s credit score. Pensando, a startup in edge computing, is purchased by AMD for $1.9

Healthcare 121

Healthcare Manufacturing Electronics Communications 121

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. A: Chris was the VP of the team I got brought in as the director of at this PR agency. And he was experimenting with machine learning and AI. Q: How did you and Chris Penn meet?

Pharmaceuticals 63

Pharmaceuticals Machine Learning Agency Healthcare 63

VideoWeek

JUNE 10, 2022

Advertisers using the Xandr platform can access the inventories of the major French agencies and deliver segmented TV campaigns directly via the Xandr Invest DSP. Freelance marketplace Fiverr launched a new platform on Thursday, designed to connect creative teams with brands and agencies. The Week For Agencies.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Easy: any agency or brand (regardless of industry) looking to gain more efficient CPMs. Who should use bid shading?

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

VideoWeek

JANUARY 12, 2024

Fonseca was not named as a suspect, but as head of the telco during 2017-22, the alleged corruption took place on his watch. The new audience planning tool uses machine learning to produce a single media plan, across linear and streaming, that targets a brand’s specific audience segment, the company announced at CES 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. The fine was imposed in 2017 for market abuse related to Google’s shopping services. Google Fights €2.42 Billion EU Antitrust Fine Google is seeking to overturn a €2.42

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

AUGUST 25, 2023

Agencies Concerned Over YouTube Trading on its Own Survey Data Some advertising agencies have criticised YouTube’s move to start trading based on its own surveys, which are used to calculate how many people are watching ads on CTV, according to Ad Age. “The

Media 52

Media Retail GDPR Agency 52

VideoWeek

OCTOBER 21, 2022

First launched in 2017, the Gold Standard aims to address ad fraud, brand safety and ad bombardment, the trade group explained. “Bloomberg will use this data to inform its machine learning models that will predict the population of users on the site that are likely to be in a certain group, e.g. C-suites or tech decision makers.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

Single Grain

JULY 14, 2021

But even if you do regularly check your credit and financial reports, as well as transactions in your bank and credit card accounts, it is still worth investing in identity theft protection, as AI and machine learning can notify you faster and scan the dark web and other sources you may not know how to navigate.

SEO 52

SEO Finance Agency Machine Learning 52

VideoWeek

SEPTEMBER 29, 2023

At Tubi, we’re uniquely situated to find content for viewers that’s specific to the moment they’re in because of our large library and our personalisation and machine learning algorithms,” said Blake Bassett, Senior Director of Product at Tubi. With Rabbit AI, we’re making the content discovery experience fun again.”

Media 52

Media Non-Profit Advertising Ad Tech 52

InMobi

NOVEMBER 2, 2021

He has an MBA from the University of Manchester, an undergraduate degree from the University of Plymouth, and a thesis he completed as recently as in 2017.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Single Grain

SEPTEMBER 14, 2022

However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world. This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits.

Agency 59

Agency Marketing SEO Real Estate 59

Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Key findings.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Single Grain

OCTOBER 20, 2020

Just a few years ago, in 2017, infographics were merely considered the most shareable form of content. The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. Today, 40.2% Pretty impressive. 3) Metoomentum.

ROI 145

ROI Conversion Rate Conversion Marketing 145

VideoWeek

OCTOBER 4, 2024

The Pinterest Performance+ suite includes creative tools to enhance product images using GenAI; bidding capabilities to optimise for the highest value for ROAS; and machine learning-driven branded shopping recommendations, serving shoppers promotions and sales based on what they’ve searched and pinned.

Advertising 52

Advertising Ad Tech Agency Audience 52

Single Grain

JUNE 25, 2021

In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. So why has Google decided to phase out third-party cookies in Chrome? Let's take a look at several reasons. 1) User Data Misuse.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Wistia, a video-software company, has grown rapidly over the last few years. In 2018 the company generated $32 million in revenue. The result?

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

SEPTEMBER 3, 2019

Dive Deeper: The Video Structure that Big Agencies Use to Create Successful Videos. The sophisticated software uses machine learning to improve itself by using data from users’ common mistakes. It also provides explanations of errors so that users can learn, rather than just be corrected. That’s the power of good content!

Marketing 106

Marketing SEO Banner Audience 106

Single Grain

JULY 21, 2020

In June 2020, Uber entered into their first SaaS partnership with the public bus agency, Marin Transit, in California. billion as of 2017. The company was named after their previous company's, web design agency Rocket Science Group, most popular e-card character. B2B or B2C?: Uber operates as both B2B and B2C SaaS company.

Finance 94

Finance SEO Shipping Marketing 94

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. General Mills.

Marketing 69

Marketing Retail Conversion Ad Targeting 69