VideoWeek

JUNE 12, 2023

“This new chapter is grounded in delivering meaningful value, capitalising on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers. . Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

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VideoWeek

JUNE 3, 2024

With a decade of experience maximising campaign effectiveness on the open web by leveraging contextual AI, Seedtag is now well-equipped to help brands, agencies and publishers navigate the challenges of CTV advertising,” said Jorge Poyatos, Co-CEO and Co-Founder of Seedtag.

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InMobi

MAY 29, 2018

IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.” Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer.

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InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. Between 2017 and 2021, time spent watching video through apps is expected to rise 27%.

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InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud.

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Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads.

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InMobi

NOVEMBER 20, 2019

dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend?

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VideoWeek

JUNE 10, 2022

Advertisers using the Xandr platform can access the inventories of the major French agencies and deliver segmented TV campaigns directly via the Xandr Invest DSP. Freelance marketplace Fiverr launched a new platform on Thursday, designed to connect creative teams with brands and agencies. The Week For Agencies.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Who are the partners? About Lotame.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. Read more on VideoWeek.

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Digiday

JANUARY 8, 2023

Amidst all the gadgetry and technology the Consumer Electronics Show is known for — you may now be able to smell scents in virtual reality — there was a palpable sense of sobriety emanating from the agency world. No doubt some media agencies will return back to the office with visions of newfangled tech to test out and find application.

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