Martech

APRIL 18, 2022

It pointed to a report by the Video Advertising Bureau, which said in 2017 Facebook’s estimates of audience reach in every U.S. Audience size is one of the foundational metrics for determining ad prices. The post Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers appeared first on MarTech.

Audience 101

Audience Advertising MarTech Media 101

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

Digiday

MARCH 25, 2025

Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. links per opened newsletter.

CPM 47

CPM Media Audience Advertising 47

InMobi

MAY 16, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

Banner Flow

DECEMBER 7, 2016

As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

AdvertiseMint

FEBRUARY 27, 2025

Unlocking Success: How Humor in Marketing Boosts Engagement In today’s fast-paced, content-saturated world, marketers are constantly seeking innovative ways to engage audiences. – Understanding your audience’s sense of humor is crucial for success. One powerful tool at their disposal is humor.

Marketing 52

Marketing Audience Impressions Conversion 52

InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. He shared with the audience how it eventually boiled down to 4 key factors - connecting, engaging, converting and consistency!

Impressions 52

Impressions Mobile Ads Conversion Audience 52

InMobi

JUNE 6, 2017

InMobi proudly kicked off its Video Soiree event series with Moat as the first official partner of this year’s New York event on May 10th, 2017. A projector showcased a customized vertical video for the audience, which was projected off a mobile device itself.

Viewability 52

Viewability Mobile Ads Audience Media 52

InMobi

AUGUST 11, 2017

Now, in 2017, adults are spending 1.5 In the first half of 2017, North America represented 52% of global mobile video ad spend, which was a 50% increase from the first half of 2016, according to Statista. million, and programmatic represents 69% of the total video ad spend in 2017. In 2012, U.S. According to IAB, U.S.

Viewability 52

Viewability Advertising Video Ads Retail 52

InMobi

SEPTEMBER 28, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

VideoWeek

JUNE 12, 2024

BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud. In 2016 the company bought publisher personalisation tool AddThis, which added yet more audience data into Data Cloud, for $200 million. Further big acquisitions followed.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

InMobi

JANUARY 26, 2017

As we move towards the end of the year with holiday campaigns in full swing, and financial planning for the next year underway, it’s time to think about how the industry is going to change in 2017 and how marketers can prepare accordingly. Download our Yearbook for more detailed insights to power-up your marketing strategy in 2017.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

All About Advertising Law

OCTOBER 11, 2017

As we previously blogged , the National Advertising Division held its 2017 Annual Conference in New York City last week. Finally, Chairman Ohlhausen is working to fight unfair and deceptive advertising that targets certain consumer audiences.

Education 45

Education Audience Advertising Media 45

Digiday

MARCH 4, 2024

Executives were apprehensive then, foreseeing challenges such as tracking user behavior across websites becoming more difficult, resulting in incomplete data, attribution issues, less precise audience segmentation and a less personalized browsing experience.

Cookies 100

Cookies Advertising Audience Marketing 100

VideoWeek

AUGUST 21, 2023

Audience engagement with public service media (PSM) companies’ linear and broadcaster video on-demand (BVOD) services has fallen by 15 percent in Europe’s largest markets over the past six years, according to consumer research carried out by Ampere Analysis. either its linear channels or BVOD service) in the last month.

Audience 52

Audience Media Marketing 52

Martech Series

JANUARY 18, 2023

Brands that mint their collectibles earn a royalty fee for every sale of their NFT and reach a wider audience. The Hennessy brand (owned by LVMH) originally released Hennessy 8 in 2017. CryptoPunks, a collection of 10,000 unique tokens inspired by the cyberpunk movement, took the NFT world by storm in 2017.

Fashion 111

Fashion Audience MarTech Marketing 111

Martech

JANUARY 24, 2022

You need one system to find and target your audience, one to run your campaign, one to analyze the results, one to pass the leads to sales, and maybe even a few more. Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global), ”Forrester, Accessed August 12, 2021 (Client login required). [2].

Marketing 101

Marketing Communications Conversion MarTech 101

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Advertising 111

Advertising Pop-Up Banner Video Ads 111

Ad Rants

AUGUST 16, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 131

Advertising Impressions Food Audience 131

Ad Rants

SEPTEMBER 20, 2024

2021), Coast (2015-present; in Canada), Prize Choice (2016), Prize Vault (2014), Win Win (2017), Golden Chances (2015), Wiiiin!! To connect with its vast audience, Coca-Cola used a list of the most famous names native to each of its market countries. 2001), Money Monopoly (2016-present), Coast To V.I.P.

Advertising 130

Advertising Impressions Food Audience 130

Ad Rants

AUGUST 16, 2024

Fortnite, a popular online multiplayer video game developed by Epic Games, first released in 2017, has made waves not just for its gameplay but also for its impact on digital marketing strategies within the gaming industry.

Marketing 130

Marketing Entertainment Audience 130

VideoWeek

APRIL 2, 2025

“Ariane Grande” for example remains a regular fixture of blocklists due to the Manchester Arena bombing in 2017, which Pheloung says has ended up blocking content about the film Wicked.

Agency 52

Agency Education Media Advertising 52

InMobi

DECEMBER 13, 2017

TechNEXT is a forum at GE that familiarizes a deep technologist audience with what’s next and what’s cool in technology by bringing them face to face with industry leaders and their insights. was one of the burning questions from the audience. InMobi was among the few invited to participate in GE’s inaugural TechNEXT event.

Machine Learning 52

Machine Learning Audience 52

InMobi

JUNE 19, 2017

Game developers should understand what best suits the game and its audiences when building a monetization strategy - be it paid, freemium, IAP or ads. Being consumer-first is the answer to your monetization model There is a false perception that Indian consumers cannot be monetized in the gaming ecosystem.

Video Ads 52

Video Ads Audience Conversion Marketing 52

Single Grain

JUNE 2, 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Unfortunately, the average cost to attend even a small business conference comes in around $1,000 , making it very difficult for startups to get in front of their target audience. Changing the way businesses communicate with their audience.

Media 141

Media Audience Brand Awareness Pop-Up 141

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. As a result, you want to entice your audience to take action by creating an elevated sense of anticipation. But how do you influence your customers’ behaviors?

Marketing 132

Marketing Audience MarTech Conversion 132

Digiday

JULY 28, 2022

In fact, they have decreased their use of both since Digiday last surveyed them in 2017. The number of publishers using VR and AR has decreased significantly since 2017. More than 50% of publishers had used some type of VR in 2017, but less than 20% do so now. Everybody was implementing and experimenting with AR and VR.

Entertainment 88

Entertainment Media Marketing Education 88

Ad Monsters

NOVEMBER 30, 2023

These increases in ad blocking are interesting given the 2017 plateau when the Better Ads Standards first rolled out. Could it be that it’s time to reassess what audiences consider intrusive or annoying ad experiences? Publishers were ignoring this elusive audience for quite some time, chalking it up as a lost cause.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Martech

JUNE 27, 2022

A potential deal with Netflix could mean sharing access to its tech partners and audiences. NBCUniversal is the exclusive reseller of ads for Apple News and Apple Stocks since 2017 and has recently expanded into the UK. Both competitors are currently working with other large brands.

Ad Targeting 103

Ad Targeting MarTech Audience Advertising 103

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? What are the best Instagram audience targeting options to use?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Martech Series

JANUARY 16, 2023

CommerceNext was founded in 2017 and has consistently delivered critical content and networking opportunities to its community of ecommerce and marketing leaders — even through the Covid pandemic where it launched and grew a number of virtual events to keep its community connected and informed as the ecommerce industry experienced dramatic changes.

eCommerce 105

eCommerce Media Retail MarTech 105

Single Grain

SEPTEMBER 5, 2019

You certainly don’t want to run Facebook retargeting ads that make your audience worry about their privacy or feel like you’re following them around across the web, but most consumers expect to be tracked online and understand that information is being used to market to them. 2) Create Your Custom Audience. Get A Free Consultation.

Retargeting 110

Retargeting Conversion Audience Banner 110

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. While the NFL made early moves to sell Thursday Night Football distribution rights to Amazon way back in 2017, they aren’t done yet.

Geo targeting 98

Geo targeting Audience Advertising Media 98

Digital Remedy

JANUARY 12, 2024

YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. Launched in February 2017, it was introduced as an innovative solution to the evolving landscape of television and video consumption. people in 2023—bringing the platform to a whopping 6.3m

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

More About Advertising

NOVEMBER 16, 2016

Target audiences – who do you really want and need to get to? Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how you’re doing against agreed budgets. Who do you want to get to? Sounds quite simple, but you’d be surprised how many.

Audience 45

Audience Advertising Ad Tech Finance 45

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

ROI 137

ROI Marketing Machine Learning MarTech 137

Ad Monsters

DECEMBER 19, 2023

Case in point: the “website reduction” experience of JPMorgan Chase in 2017 as noted in the ANA report. Obviously advertisers need ways of measuring audience reach. Also, an ecosystem full of information asymmetries disincentivizes very many people from telling you this fact. 400,000 sites!

Media 127

Media Impressions Education Viewability 127