Single Grain

NOVEMBER 18, 2019

2) Know Your Audience: Rebuild Strategic Themes and Segment Audiences. As your audience grows, their needs change — and so does your strategy. To continuously provide value to your readership, take the time to (re-)segment your audience, re-establish key strategic themes and build your upscaled content reservoir around these.

ROI 106

ROI Audience SEO Click Through Rate 106

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. beforehand. Ideal e-tailer profile.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Single Grain

OCTOBER 20, 2020

As you gather data through interactive content, you learn more about your audience, making it easier to create content they will love. This approach to highly targeted content marketing will soon establish trust and authority, so you can grow a bigger audience of people that come back time and time again. Today, 40.2%

ROI 145

ROI Conversion Rate Conversion Marketing 145

VideoWeek

NOVEMBER 8, 2024

The Independent’s Video Investment Fuels Major US Growth UK-based news publication The Independent says its strong growth in America means it is now has the largest US audience of any UK-board newspaper. Audience data from ComScore cited by The Independent said its US audience has reached 41.4

Ad Tech 52

Ad Tech Media Agency Audience 52

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% Basic communication. Content creation.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

InMobi

DECEMBER 21, 2020

between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018. We’ve been making this point since at least 2017 — and so far, we’ve been right. As we’ve highlighted in our previous reporting on the topic , we found that programmatic in-app video ad spending grew 47% in the U.S.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. When you use mobile advertising, you can better reach your target audience. Here are five significant benefits of mobile advertising.

CPC 40

CPC CPL Click Through Rate Advertising 40

InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Nearly 40% of YouTube video views are on mobile. billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

MAY 21, 2018

It yields click-through rates that are 56% better than banners and 34% better than native ads. billion from this kind of fraud in 2017 alone. In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? non-human traffic, like from bots) is on the rise.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content. Audience Network.

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

DECEMBER 24, 2019

Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Video Ads Shipping Retargeting 90

InMobi

AUGUST 23, 2018

Here’s a small snippet of what we found: Globally, spending on in-app mobile advertising grew 109 percent between 2016 and 2017. Not only are fullscreen video ads becoming more common on mobile devices, but the days of targeting audiences only through pre-roll ads are long gone. In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Single Grain

JULY 24, 2019

I’ve long been a fan of Ahrefs for SEO , specifically the Keywords Explorer tool, which allows marketers to search nearly seven billion keywords in over 170 countries and assess metrics like keyword difficulty, click-through rates, related keywords and search volume. Weaknesses.

SEO 97

SEO Banner Click Through Rate Marketing 97

Karola Karlson

FEBRUARY 1, 2021

While there is no way to tell exactly how much you’re going to pay for a click or results on Facebook, there are some benchmarks you can follow. For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. You should now be ready to pay up to $3 per ad click.

CPC 52

CPC CPM Click Through Rate Audience 52

InMobi

JUNE 18, 2019

No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format. While the average CPC (cost per click) is over $0.50

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Video Ads 110

Video Ads Conversion CPC Banner 110

illumin

JUNE 7, 2018

Most commonly, ad targeting for display networks is selected by audience interest or behavior rather than by specific URL’s – however, not always. Most display ads are intended to generate preliminary interest through impressions (being seen) and quick conversions later through behaviorally targeted remarketing efforts.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. Although some search traffic providers host their own solutions, a variety of platforms and audiences can be accessed via performance marketing platforms allowing brands and marketers to instantly match with potential clients.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In 2017, global sales from in-app purchases had already reached $37 billion. Heineken Light reached 54% of audiences — 35 million people — in just three days using video ads on Facebook. Who is your target audience?

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

JULY 26, 2019

Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% billion in 2002.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Digiday

OCTOBER 10, 2022

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Publishers focus on how, where and what users search for online in order to gather data points upon which to build audience segments. Key findings.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Single Grain

AUGUST 11, 2020

Although your audience is exposed to a lot of information, they often enjoy learning through content that comes in bits and pieces, like snackable content. This type of content paves the way for you to educate your audience without taking up much of their time. Surprise the audience and tell a different story.

Marketing 145

Marketing Audience Education Pop-Up 145

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40