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An additional trend for 2021 and beyond is the rise of marketers using micro-influencers to target niche audiences. For either a free product or payment, they will put your brand in front of their followers, further increasing your audience. Design your ads to promote positive engagement but avoid anything is clickbait.
your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content. Check it out.
An additional trend for 2021 and beyond is the rise of marketers using micro-influencers to target niche audiences. For either a free product or payment, they will put your brand in front of their followers, further increasing your audience. Design your ads to promote positive engagement but avoid anything is clickbait.
The study found that advertisers spend $13 billion annually on clickbait and made-for-advertising (MFA) websites, which is 15 percent of their total ad spend. ” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access.
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