illumin

JUNE 27, 2018

This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. podcast ad revenues reached landmark $314 Million in 2017, marking 86% growth year-over-year (more at IAB ).

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InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.

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VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The Daily Mail, Mail on Sunday and Mail Online had an estimated monthly reach of 27.3

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Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. Ads can also be placed among the network of partner websites to increase audience outreach. The specifics of ads depend on the social platform it runs on. They are marked as ads to avoid any confusion. Importance.

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InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies.

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Single Grain

AUGUST 13, 2019

Just look at this chart of Amazon’s share of different e-commerce categories : But buyers aren’t the only ones taking advantage of this retail giant’s platform – sellers are also experiencing amazing financial success on this platform. Your ad copy is only as good as that USP and how it best addresses your customer’s needs.

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Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

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Smart-Hub

DECEMBER 22, 2023

AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

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Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Uncovering new audience targeting opportunities. Storing both historical and current campaign data in one centralized platform.

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illumin

JUNE 7, 2018

Most commonly, ad targeting for display networks is selected by audience interest or behavior rather than by specific URL’s – however, not always. Making sure that message and design elements stand out in the right order is essential to ensuring audiences digest the correct meaning in seconds. Display Network. Google Display.

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Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol! Check here below!

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VideoWeek

JUNE 21, 2024

This is up from 29 percent in 2017. When audiences do engage with news, the means through which they do so are continuing to change at pace. .” BridgeID is similarly designed to give buyers more options, in this case letting advertisers use their choice of ID solution to match up with Disney’s audience.

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VideoWeek

JUNE 23, 2023

” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. They want solutions that enable them to seamlessly reach audiences, activate data and measure performance while respecting data protection standards.

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Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). The hybrid option alleviates that pressure and empowers brands to take whatever baby steps they want.

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VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. ” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service.

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Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Who should use it?

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Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The global programmatic ad spend amounted to just under $188 billion in 2017.

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6. Data Clean Rooms 3.

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Cookies First-Party Cookies Audience Retargeting 101

InMobi

MARCH 12, 2020

Understanding Different Models for Buying and Selling Among Publishers and Advertisers In digital advertising, a brand, advertising agency and/or demand-side platform (DSP) has a few options for placing ads. to the supply side (app developers, publishers, supply-side platforms, etc.).

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