InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. How did they do this? Programmatic enabled them to expand their reach in the U.S.

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Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

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MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. In fact, most mobile marketing efforts are spent on in-app advertising. Rising Trends in Programmatic Digital Marketing. Programmatic TV.

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Smart-Hub

OCTOBER 5, 2022

Today, it is one of the most profitable advertising formats because according to Statista , in 2022 92% of households are already available for programmatic advertising through CTV devices. marketers consider CTV advertising a must-buy format for the near future. One of the simplest types of advertising in applications.

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NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

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Single Grain

JULY 22, 2022

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers. Professional Guidance.

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Single Grain

AUGUST 15, 2023

So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers.

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VideoWeek

SEPTEMBER 13, 2024

Google meanwhile maintained its position that the market it’s accused of dominating – digital display advertising on the open web – isn’t a real market. The watchdog is also launching a review into public service media, including how PSB news is made available to audiences online.

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VideoWeek

JUNE 17, 2022

billion for the Board of Control for Cricket in India (BCCI), nearly three times the price in 2017. The companies found that a brand’s optimal media mix should include 30 to 40 percent OTT impressions, and brands ought to be buying at least 20 percent of their impressions against OTT, particularly if they want to reach younger audiences.

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VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. “The a digital advertising framework designed to improve supply chain transparency.

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Digiday

MAY 3, 2023

During Q4, many publishers and media buyers reported that there was a heightened focus on programmatic and display advertising campaigns due to publishers wanting to highlight the quick turnaround times and keep those ad dollars coming in-quarter, as well as advertisers wanting to burn up their remaining budgets before the year concluded.

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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Ad Beat

NOVEMBER 25, 2024

2017: “Realize the potential.” While programmatic advertising takes the lead by making up 50% of the ad spend, video advertising isn’t that far behind, coming in at 46%. This makes sense, considering the fact that AmEx has a huge global audience of different types of customers. Free membership for life? Exclusive rewards?

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VideoWeek

MARCH 28, 2025

“The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape. The ability to deliver automated outcomes seamlessly across platforms is incredibly transformative, says Travis Scoles, EVP Advanced Advertising at Paramount.

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