Clearcode

JANUARY 26, 2023

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Who should use it?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

JUNE 25, 2021

So why has Google decided to phase out third-party cookies in Chrome? In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. These include: Audience buying based on the third-party data.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Adtelligent

MARCH 12, 2020

If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

NewProgrammatic

FEBRUARY 24, 2022

So how can advertisers make sure that ads are reaching the desired audience? In 2017, there was a series of incidents where ads were displayed next to offensive content on the YouTube platform. Video advertising as the key to reaching younger audiences. But one of them has a clear advantage in terms of durability.

Advertising 52

Advertising Marketing Cookies Video Ads 52

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Universal IDs and Device Graphs 2.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101