VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion. million, with monthly page views topping 120 million in September.

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InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? In 2017, advertisers doubled video ad spends over 2016.

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Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Privacy concerns.

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Advertising Video Ads Banner Display Advertising 98

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

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VideoWeek

JUNE 12, 2023

As we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative.”

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VideoWeek

JUNE 3, 2024

. “The acquisition of Beachfront will help accelerate these efforts by combining access to direct premium supply with our proprietary approach to the creation of privacy-first audiences, creative and placement optimisation, as well as insightful, action-oriented, reporting and measurement.”

Media 64

Media Ad Tech Mobile Ads Cookies 64

InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. According to Forrester Research, ad fraud will reach $10.9

Mobile Ads 52

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InMobi

MAY 29, 2018

The immediacy and volume of programmatic provides a potential treasure trove of data to analyze, which brands can use to fine tune and perfect their ad offerings - so long as the most impactful metrics are being measured. Studies from 2017 showed these efforts beginning to come to fruition. After all, adults in the U.S.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

Advertising to Baby Boomers

JANUARY 9, 2018

Television, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2%

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Mobile Ads Audience Advertising Marketing 45

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Mobile sales will account for almost 30% of digital travel sales. As per eMarketer forecast travel marketers will spend $4.7

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Marketing Geo targeting Mobile Ads Audience 52

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. percent more ad sources. 48 percent more ad revenue.

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InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. Between 2017 and 2021, time spent watching video through apps is expected to rise 27%.

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InMobi

NOVEMBER 20, 2019

dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. The key may be better understanding their various audiences and knowing what makes them tick. What else does this audience like to do? beer brands. Overall beer sales in the U.S. beer space.

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Audience Food Mobile Ads Ad Exchange 52

Agility Ads

MAY 26, 2022

Here are five significant benefits of mobile advertising. Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. In 2022, 57.38% of all web traffic comes from mobile devices.

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VideoWeek

MARCH 7, 2024

The company, which operates across CTV distribution, monetisation, and demand, was acquired by mobile ad tech business AppLovin back in 2021. And Wurl is bringing mobile-style performance marketing – where advertising is a revenue centre rather than a cost centre – to CTV for both mobile apps and CTV apps.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? China is now the second largest in-app programmatic ad market. In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? So, we understand the importance of finding the best mobile ads network.

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InMobi

SEPTEMBER 5, 2014

Mobile advertising has also emerged as an important discovery channel, with 20% of respondents reporting they discover new apps via mobile ads App Preference The fragmentation of social media is very much driven by the diverse needs of consumers. Our research shows that not all apps have the same appeal.

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

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InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. AdTech Ecosystem: What is it and Who is it For?

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VideoWeek

JUNE 10, 2022

The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012. The research suggests that 46 percent of adults watch video via CTV every day, up from 40 percent in 2020, 25 percent in 2017 and 4 percent in 2012. ” GroupM Lays Out Expectations for Audience Measurement Partners.

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Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. Who should use it?

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Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6.

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