InMobi

NOVEMBER 6, 2017

And with more and more Chinese firms investing in the burgeoning digital economies of South East Asia (SEA), Singles Day sales are rapidly gaining in popularity in the region, with 2017 set to be the biggest year yet, especially in mobile-first markets such as Indonesia.

Retargeting 52

Retargeting Fashion Electronics Retail 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

InMobi

MARCH 23, 2017

Creating a Mobile Winning Strategy Creating a mobile winning strategy comprises 3 important aspects - targeting the right audience, showcasing impactful creatives, and tracking engagement across the user funnel and measuring vital metrics beyond installs such as cost per quality user.

Retargeting 52

Retargeting Advertising Audience 52

illumin

FEBRUARY 6, 2019

It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. consumers are expected to spend an average $143.56 Similarly, 44.7%

Retargeting 58

Retargeting ROI Marketing Audience 58

Single Grain

DECEMBER 24, 2019

Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending. Where Sponsored Display ads have huge potential is with retargeting. However, a major downside is the lack of customization for audience targeting, but the company will likely make improvements to that down the road.

CPC 90

CPC Video Ads Shipping Retargeting 90

Single Grain

JULY 18, 2019

This move limited the reach of organic posts from businesses, forcing them to choose between investing more money in Facebook ads or building a vibrant Group to continue reaching their audience on the platform. How to Get 1,000 True Fans with Facebook Video Retargeting. Inform Your Existing Audience.

Audience 111

Audience Banner Conversion Shipping 111

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Basis

MARCH 22, 2024

Google is by no means early to the party when it comes to taking a stance against the legacy identifier, considering that Mozilla’s Firefox started limiting cookies back in 2013 and Apple’s Safari followed suit in 2017. And if teams haven’t started optimizing their first-party data processes?

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Martech Series

DECEMBER 22, 2022

And started preparing for a public offering of $25 billion that would kick off in 2017. Connecting to dynamic young audience: If your business is looking to connect with people under the age of 35 then Snapchat is the ideal place to be. Ask your audience to vote on the new product and color options.

Audience 86

Audience ROI Advertising Media 86

InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Between 2017 and 2021, time spent watching video through apps is expected to rise 27%. It’s critical to consider these kinds of characteristics when running a user acquisition or retargeting/remarketing campaign.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

VideoWeek

JUNE 7, 2023

So we wanted to see how that technology could be used in the open web to help drive publisher revenues, and that idea in 2017 became VDO.AI. And then we also help with targeting ads on CTV based on user data, and retargeting outside of CTV. How does targeting and retargeting work, in terms of data and identifiers you’re using?

Advertising 52

Advertising Retargeting Ad Tech Agency 52

Single Grain

JUNE 25, 2021

In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. These include: Audience buying based on the third-party data. Web-based retargeting campaigns. Let's take a look at several reasons.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Adtelligent

MARCH 12, 2020

Here are the main functions of 3P cookies: personalized ad targeting; cross-site retargeting; social buttons posting; third-party services placing (such as chatbot); impressions measuring to user actions; detailed analysis. This affects publishers, marketers, and ad tech vendors who rely on third-party cookies to target a niche audience.

Cookies 52

Cookies First-Party Cookies Ad Tech Impressions 52

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Universal IDs and Device Graphs 2.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101