InMobi

JANUARY 26, 2017

As we move towards the end of the year with holiday campaigns in full swing, and financial planning for the next year underway, it’s time to think about how the industry is going to change in 2017 and how marketers can prepare accordingly. Download our Yearbook for more detailed insights to power-up your marketing strategy in 2017.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

JUNE 19, 2017

Game developers should understand what best suits the game and its audiences when building a monetization strategy - be it paid, freemium, IAP or ads. Additionally, if monetizing through ads, game developers should delve deep into user behavior when implementing ad placements.

Video Ads 52

Video Ads Audience Conversion Marketing 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Video Ads Cost. Get A Free Consultation.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

SEPTEMBER 5, 2019

You certainly don’t want to run Facebook retargeting ads that make your audience worry about their privacy or feel like you’re following them around across the web, but most consumers expect to be tracked online and understand that information is being used to market to them. 2) Create Your Custom Audience. C) App Activity.

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Retargeting Conversion Audience Banner 110

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

DECEMBER 24, 2019

And if you scroll all the way down to the bottom, there’s another completely sponsored row of products there, too: In 2018, marketplace ad firm Quartile analyzed more than one million Amazon orders and found that orders generated by ads accounted for 25% of total sales. When video ads were released, Rocco & Roxie Supply Co.

CPC 90

CPC Video Ads Shipping Retargeting 90

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. billion video gamers worldwide. 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. Think of the Super Bowl as a stage to get those products and services in front of the right audiences. The NRF reported that 8.6

Advertising 63

Advertising Rich Media ROI Food 63

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

illumin

JANUARY 9, 2019

One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

InMobi

NOVEMBER 6, 2017

And with more and more Chinese firms investing in the burgeoning digital economies of South East Asia (SEA), Singles Day sales are rapidly gaining in popularity in the region, with 2017 set to be the biggest year yet, especially in mobile-first markets such as Indonesia.

Retargeting 52

Retargeting Fashion Electronics Retail 52

InMobi

AUGUST 12, 2018

According to PWC’s global entertainment and media outlook report , India’s OTT video segment has grown by 18 percent since 2017 and is set to enter the top 10 largest markets by 2022 with revenues of over $815 million. Are OTT Ads Just TV-like Video Ads on Mobile? What is Driving The Growth of Mobile OTT?

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

Single Grain

AUGUST 27, 2020

billion in 2017 to $47.3 In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. of the audience is over 21. 2) Leverage Existing Audiences with Sponsorships. billion by 2027. Book My Free (Creative!) Marketing Consultation .

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Digiday

MARCH 22, 2023

Still, there is some linear TV spend targeting Spanish-speaking audiences to account for the brand’s growing multicultural consumer, she added. Gadbois declined to give exact ad spend). “If Last summer, Insider Intelligence reported that 2022 would be linear television’s last year as the dominant ad channel in the U.S.,

Cookies 69

Cookies ROI Media Video Ads 69

Single Grain

JULY 18, 2019

This move limited the reach of organic posts from businesses, forcing them to choose between investing more money in Facebook ads or building a vibrant Group to continue reaching their audience on the platform. How to Use Live Video (Facebook & Instagram) to Grow Your Business. Inform Your Existing Audience.

Audience 111

Audience Banner Conversion Shipping 111

VideoWeek

DECEMBER 8, 2023

” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service. Led by former Audiences Director Neil Mortensen, the group will pool expertise from marketing, media research, analytics and data science.

Video Ads 52

Video Ads Media Agency Ad Tech 52

InMobi

JULY 2, 2019

Guest Post Introduction In-app advertising is a powerful method of both reaching new audiences and improving the performance of the ads you run inside your apps. The great thing about loading screen ads is that they typically don’t interrupt the customer at all. This can also be an ideal time show video ads.

Advertising 52

Advertising Banner Video Ads Audience 52

Ad Beat

MARCH 6, 2024

2017: “Do What You Can’t”: Launched in 2017, this campaign was all about defying barriers and achieving the impossible. In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads.

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

JULY 31, 2017

Of course, most users will abandon the ad after two seconds.) On the other hand, you could use the Video Ad Serving Template (VAST) to ensure a quick load time — since this method loads video using the device’s native video player. In fact, VAST ads load within 0.06 seconds, according to InMobi data.

Viewability 52

Viewability Cookies Impressions Ad network 52

InMobi

MAY 21, 2018

billion from this kind of fraud in 2017 alone. In light of this, how can advertisers be sure their video ads are viewable and actually seen by their target audience? The answer lies in using the right partners - ones that are committed to fighting fraud and ensuring quality ad views. Brands lost approximately $6.5

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

InMobi

JUNE 27, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from InMobi’s participation in the 2017 IAB Mobile Symposium, where InMobi was the premier sponsor. Anne went into great detail on how InMobi was focusing on a VAST-based solution to provide a buffer-free video experience for consumers.

Viewability 52

Viewability Impressions Video Ads Agency 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

MobileAds

JANUARY 20, 2021

Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. In-App video advertising has been steadily gaining traction. The expanse of video ads reach on mobile is mind-blowing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Martech Series

DECEMBER 22, 2022

And started preparing for a public offering of $25 billion that would kick off in 2017. Connecting to dynamic young audience: If your business is looking to connect with people under the age of 35 then Snapchat is the ideal place to be. Using polls should be a component of your Snapchat ad plan if you have developed one.

Audience 86

Audience ROI Advertising Media 86

InMobi

OCTOBER 21, 2019

In fact, here’s a look at net installs of OTT apps over the past 12 months: In the last 12 months, net new installs of these top five OTT video streaming apps (Amazon Prime Video, HBO, Hulu, Netflix and Starz) increased over 400%. Even with their small screens, mobile devices are a go-to source of video entertainment content.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Smart-Hub

OCTOBER 5, 2022

At the same time, the number of CTV users reached 110 million milestones this year among Generation Z and Millennials (who are currently the most paying audience). CTV viewers, on the other hand, mostly said they prefer to watch content with ads at a lower price point than content without ads at a higher price point. 76% of U.S.

Banner 40

Banner Advertising Video Ads Rich Media 40

Single Grain

MAY 8, 2023

It shouldn’t come as a surprise that active participation on Facebook can make brands appear authentic and connect them to their audiences. Companies that want to dominate their industry and be regarded highly by their audience ought to maintain a healthy presence on social media.

Audience 52

Audience Conversion Brand Awareness Geo targeting 52

InMobi

FEBRUARY 9, 2021

And, this share has only been growing steadily year over year since 2017. This makes AVOD mobile apps often an ideal way for advertisers and marketers to reach a mass audience. FAST (free ad-supported streaming TV) apps like Pluto TV are also an ideal way to reach consumers. Scrolling and skipping is very common.

Communications 52

Communications Entertainment Audience Advertising 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Karola Karlson

FEBRUARY 1, 2021

For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. In-between 2017-2021, the advertising costs have significantly increased. You should now be ready to pay up to $3 per ad click. Although some ads for broad audiences still deliver $0.20

CPC 52

CPC CPM Click Through Rate Audience 52

NewProgrammatic

FEBRUARY 24, 2022

So how can advertisers make sure that ads are reaching the desired audience? Autoplaying video ads and audio ads on music streaming services are considered to be annoying by over 50% of respondents. In 2017, there was a series of incidents where ads were displayed next to offensive content on the YouTube platform.

Advertising 52

Advertising Marketing Cookies Video Ads 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52