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53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company prototyped in 2017, launched in 2018, and was acquired within two whizzing years.

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53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand

Paleo AdTech

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company prototyped in 2017, launched in 2018, and was acquired within two whizzing years.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

To put that into perspective, the current click-through rate for banner ads is between.02 The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.