2017 Banner Viewability 
InMobi
SEPTEMBER 17, 2019
Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.
InMobi
MAY 21, 2018
Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. billion from this kind of fraud in 2017 alone. on average.
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InMobi
MAY 21, 2019
Mobile sites have been more popular than their desktop/laptop counterparts since 2017. mobile ad spending grew around 20 percent between 2017 and 2018. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. Over 52 of all web page traffic globally comes from mobile. and almost $184 billion worldwide.
InMobi
NOVEMBER 27, 2018
Even as the attention spans of the users of mobile devices shrink, more and more people watch video ads and respond to them at much higher rates than they do other formats like banner ads. In 2017, advertisers doubled video ad spends over 2016. The answer is clear: Advertisers love video ads. Publishers love video ads.
InMobi
SEPTEMBER 28, 2016
Be it banners or video campaigns, the ability to cherry pick which impressions matter and bid on them has empowered the advertiser ecosystem, delivering better results and greater efficiency. By 2017, U.S. There are three major challenges surrounding programmatic advertising – Viewability, ad fraud, and ad blocking.
InMobi
DECEMBER 21, 2020
between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. We’ve been making this point since at least 2017 — and so far, we’ve been right.
InMobi
DECEMBER 13, 2019
In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? Continued growth of China: The U.S.
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