Digiday

OCTOBER 3, 2022

Aside from boosting brand awareness, Tia is approaching its marketing with a mission: inspire women to encourage systemic change regarding how they are treated in health care and combat medical gaslighting.

Media 89

Media Brand Awareness Agency Conversion 89

InMobi

JULY 10, 2018

During the first half of 2017, our data showed that 76 percent of all video ad spend went to full-screen spots. 2) Current Breakdown in Who’s Buying Video Ads Will Remain Intact When in-app video advertising initially became available, digital-native brands with firm metrics underpinning their ad campaigns (think downloads, sign-ups, etc.)

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Single Grain

JUNE 2, 2020

That number is likely much higher in 2020, as people encounter over 5,000 branding messages in a day. Therefore, social media is an amazing tool to help your brand rack up views and gain better brand awareness. Here at Single Grain, we tripled our traffic from 2017-2018 by using an omnichannel approach.

Media 141

Media Audience Brand Awareness Pop-Up 141

Single Grain

APRIL 3, 2020

The graph for evergreen content therefore grows steadily like this: However, an article like “The biggest marketing trends in 2017” is not evergreen because marketers don’t really care about 2017’s tactics anymore. Tools can help you accomplish a number of goals like: Building brand awareness. Generating links.

Agency 107

Agency Marketing SEO Brand Awareness 107

InMobi

SEPTEMBER 6, 2017

We are excited to leverage the InMobi SDK and their long standing advertiser relationships to power some really interesting and engaging ads to our users from their favourite brands.” Wynk crossed 50 million downloads in March 2017.

Banner 52

Banner Brand Awareness Entertainment Audience 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. A proper application can bring visible results and significantly improve brand awareness. Display advertising. It is relatively young.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Specifically: Translate ABM brand awareness from target accounts into website traffic. 74% of B2B marketers say they are seeing customers taking more control over the buying process.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018. We’ve been making this point since at least 2017 — and so far, we’ve been right.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

APRIL 8, 2019

According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. It’s also sometimes known as click flooding, and it accounted for 16 percent of all app install fraud observed by Adjust between 2017 and 2018. This kind of fraud can be especially problematic for brand awareness campaigns.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

Single Grain

OCTOBER 20, 2020

Just a few years ago, in 2017, infographics were merely considered the most shareable form of content. The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. Today, 40.2% Pretty impressive. 3) Metoomentum.

ROI 145

ROI Conversion Rate Conversion Marketing 145

InMobi

SEPTEMBER 5, 2014

Generate brand awareness: Indonesian mobile consumer’s most frequent social networking and messaging and news/ weather mobile sites or applications. Generate brand awareness by targeting ads to these mobile properties and other sites they frequent.

Communications 52

Communications Brand Awareness Mobile Ads Audience 52

Single Grain

JANUARY 8, 2020

billion in 2017. AR and live events : Allowing your global audience to attend your brand's event from wherever they are in the world. AR for better brand awareness : At this point the technology is new enough that an AR experience is highly shareable – which means great word-of-mouth marketing.

Media 120

Media Marketing Communications Audience 120

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. Highsnobiety readers voted Abloh's Nike Air Jordan 1 “Chicago” design the best sneaker of 2017. And, oh, the swoosh! All that (and, I believe, a lot more!) makes Nike’s marketing strategy so madly effective. Until today.

Marketing 109

Marketing Fashion Banner Audience 109

Digiday

APRIL 16, 2023

And often, it has been a go-to tool for advertisers to understand what’s cool to boost brand awareness and participate in cultural moments. Case in point: Back in 2017, beauty brands Sephora and Taste Beauty released a lip gloss called “Bye Felicia.” It has had poignant moments in history, too.

Education 80

Education Agency Brand Awareness Marketing 80

Single Grain

JULY 19, 2019

13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. 25% of shoppers used voice assistants during their holiday shopping in 2017. The benefits of using social media stories include: Increased brand awareness. Get inspired by some of these brands using social media stories.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. 25% of shoppers used voice assistants during their holiday shopping in 2017. The benefits of using social media stories include: Increased brand awareness. Get inspired by some of these brands using social media stories.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Mobile sales will account for almost 30% of digital travel sales. There has never been a better time to embrace the power of mobile revolution.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

AUGUST 27, 2020

billion in 2017 to $47.3 In other words, your target audience is out there – y ou’ll just need a bit of ingenuity to find innovative ways to get your brand in front of them. A partnership can be a great way to grow brand awareness by leveraging the existing audience of your partner. billion by 2027.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

Single Grain

JUNE 10, 2019

During Prime Day 2017, sales for brands off Amazon jumped 30%. These ads are good for building brand awareness before the event, even if they don’t convert as many sales just yet. If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. Advertisements can help drive growth and improve brand awareness, but how do you know they’re actually doing that?

CPC 40

CPC CPL Click Through Rate Advertising 40

AdvertiseMint

JULY 4, 2023

in 2017 when it expanded to foreign markets. In 2017, his “Counting to 100,000” video became popular and got a lot of views in just a few days. Brands often collaborate with young TikTok influencers with significant followers and high engagement rates to boost their brand image and advertise what they offer.

Marketing 52

Marketing Fashion Media Brand Awareness 52

Single Grain

MARCH 7, 2022

It consists of a set of strategies that a crypto PR agency uses to get the message out, streamline announcements, establish brand awareness and goodwill, and educate users about the different crypto products and their value. Year Founded: 2017. Blockchain PR companies are critical in building brand awareness.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Karola Karlson

JANUARY 16, 2021

In fact, Instagram marketing is so beneficial to brands that the spending on this ad platform is steadily increasing. According to eMarketer, Instagram ad sales are predicted to hit 2.8bn by 2017 (from $600M this year). Instagram is taking on Twitter and Google – Image source. How to Get Higher Instagram Ads ROI. Set a Frequency Cap.

CPC 52

CPC ROI CPM Conversion 52

Lemonads

APRIL 18, 2021

It’s estimated that almost 51% of all internet traffic comes from mobile devices and this trend has been the same since early 2017. This type of attribution is often used to measure brand awareness and it’s not particularly common in affiliate marketing or other types of performance marketing.

Affiliates 52

Affiliates Conversion Ad Server Brand Awareness 52

NewProgrammatic

OCTOBER 12, 2021

Search ads are by nature high-intent ads so it’s only logical to utilize them in the case of both shopping campaigns and brand awareness campaigns. Amazon is a product-based search engine which, in 2017, surpassed Google in the number of product searches. Shopping (Product) Search Ads. And how do shopping ads work?

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

MAY 8, 2023

5) Easy to Increase Brand Awareness Facebook Ads can help you increase your brand’s visibility and reach, which can lead to more people recognizing and remembering your brand. 15) It’s an Influencer’s Landscape Not many of us like to recall the 2017 blunder that was Billy McFarland’s Fyre Festival.

Audience 52

Audience Conversion Brand Awareness Geo targeting 52

Martech Series

DECEMBER 22, 2022

And started preparing for a public offering of $25 billion that would kick off in 2017. The platform resulted in brand awareness along with improving revenue streams. AR continues to be a big growth driver for Snapchat today, as marketers embrace the Lenses feature. The company officially created a parent company named Snap,Inc.

Audience 86

Audience ROI Advertising Media 86

Karola Karlson

FEBRUARY 1, 2021

For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. In-between 2017-2021, the advertising costs have significantly increased. Brand Awareness – Facebook will serve your ads to people most likely to be interested in your offer. CPC, even in the US.).

CPC 52

CPC CPM Click Through Rate Audience 52

Ad Beat

JULY 26, 2019

By 2017, the company was earning US$13.094 billion in annual revenue (20.8% As a result, the display network is perfect for brands that want to invest in top-of-funnel brand awareness. billion in 2002. increase from 2016) and their market valuation was projected to be US$98.2

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Single Grain

MARCH 14, 2022

They create multiple AMA crypto sessions on highly engaging channels like Twitter and increase your brand awareness. Crowdcreate is a leading crypto and NFT growth marketing agency, helping clients gain more exposure since 2017. Top clients: CoinStats. 7) Crowdcreate.

Agency 52

Agency Media SEO Marketing 52

Single Grain

JULY 22, 2022

Coinbound is a crypto marketing agency based in Manhattan that helps blockchain and NFT brands grow online. They have created successful marketing campaigns for major brands like Cosmos, Voyager, CoinStats, and many more. Coinbound was established in 2017, and since then, they have been helping crypto companies reach more customers.

Agency 64

Agency Marketing SEO Media 64

Single Grain

AUGUST 15, 2023

Check out Single Grain founder Eric Siu’s video How Web3 Will Change Marketing Forever: Work With Us 2) Coinbound Coinbound is a crypto marketing agency based in Manhattan that helps blockchain and NFT brands grow online. They have created successful marketing campaigns for major brands like Cosmos, Voyager, CoinStats, and many more.

Agency 52

Agency Marketing SEO Media 52

MobileAds

JANUARY 20, 2021

In 2017, global sales from in-app purchases had already reached $37 billion. Various studies have shown that rich media ads scores high in improving brand awareness (23% remembered the message on the ad,18% on brand recall,43% more attention-grabbing). The best performing ads in the advertising world are rich media ads.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

SEPTEMBER 14, 2022

Instead, they work with you to develop custom metaverse promotion strategies to build brand awareness and foster user adoption. Since they started in 2017, Bemersive has been providing futuristic metaverse advertising strategy and production solutions. Related Content: Best Crypto PR Agency: Top 8 Choices for 2022. 4) Bemersive.

Agency 59

Agency Marketing SEO Real Estate 59

Brid.tv

JUNE 5, 2023

Although it primarily focused on video delivery, Vimeo expanded into the live streaming and OTT markets once it acquired Livestream in 2017 and has since become one of the leading streaming platforms in the industry. And if you’re goal is to build brand awareness, you’ll be happy to hear Restream offers various customizable branding options.

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Brid.tv

APRIL 9, 2024

Although it primarily focused on video delivery, Vimeo expanded into the live streaming and OTT markets once it acquired Livestream in 2017 and has since become one of the leading streaming platforms in the industry. And if you’re goal is to build brand awareness, you’ll be happy to hear Restream offers various customizable branding options.

Header Bidding 40

Header Bidding Education Audience Video Ads 40