Banner Flow

DECEMBER 7, 2016

As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Specifically: Translate ABM brand awareness from target accounts into website traffic. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc.

Marketing 107

Marketing Brand Awareness Click Through Rate Audience 107

InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. The average completion rates of both horizontal and vertical video ads. between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 111

Marketing SEO Machine Learning Banner 111

Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. With more information, it’s easier to tweak and polish your campaign to increase click-through rates by making more accurate and relevant ads.

CPC 40

CPC CPL Click Through Rate Advertising 40

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Video Ads 110

Video Ads Conversion CPC Banner 110