InMobi

JUNE 6, 2018

Recently, mobile marketing news outlet Lovely Mobile News embarked on an effort to find the very best campaigns from 2017, and to highlight the top players in mobile marketing today to show what mobile marketing done right looks like. While average click-through rates (CTRs) for the campaign were around 3.74

Click Through Rate 52

Click Through Rate Communications Advertising Marketing 52

InMobi

MAY 21, 2019

Mobile sites have been more popular than their desktop/laptop counterparts since 2017. mobile ad spending grew around 20 percent between 2017 and 2018. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent. Over 52 of all web page traffic globally comes from mobile. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

JULY 31, 2019

In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% The 19-day ad campaign was an instant hit that saw a 73% higher click-through rate than in its past Instagram ads and a 4-point rise in message association.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

DECEMBER 21, 2020

between 2017 and 2018. was up 156% compared to Q4 2017 and Q1 2018. We’ve been making this point since at least 2017 — and so far, we’ve been right. As we’ve highlighted in our previous reporting on the topic , we found that programmatic in-app video ad spending grew 47% in the U.S.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

AUGUST 11, 2020

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. This content format is an popular option for people who want to consume content on the go: In 2017, 40% of Americans 12 or older had listened to a podcast. 6) Hack a Trend or Current News. Another name for this is newsjacking. 9) Create a Podcast.

Marketing 145

Marketing Audience Education Pop-Up 145

Single Grain

JUNE 22, 2021

” In 2017, Google announced the any website that is not using HTTPS encryption will be flagged as “ not secure ” on all major web browsers. Moreover, a good URL structure helps Google crawl your site better, increase CTR (click-through rate) and improve user experience. Don't do that. 9) Internal Linking.

SEO 105

SEO Click Through Rate Media Marketing 105

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

MAY 21, 2018

It yields click-through rates that are 56% better than banners and 34% better than native ads. billion from this kind of fraud in 2017 alone. Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. It will also require marketers to shift and look at metrics differently.

Marketing 109

Marketing Brand Awareness Click Through Rate Audience 109

Paleo AdTech

DECEMBER 10, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Single Grain

DECEMBER 24, 2019

Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending. The company is taking a page out of Google’s playbook with the self-service platform : As we all know, display advertising click-through rates are generally less than 1%.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

OCTOBER 9, 2019

E-commerce is booming at a staggering pace: In 2017, it generated over $2.3 How to Write Hero Headlines to Skyrocket Click-Through Rates. Click here to download it for free right now! trillion in sales , which is expected to nearly double to $4.5 trillion by 2021.

Conversion 100

Conversion SEO Banner Click Through Rate 100

Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. With more information, it’s easier to tweak and polish your campaign to increase click-through rates by making more accurate and relevant ads.

CPC 40

CPC CPL Click Through Rate Advertising 40

InMobi

DECEMBER 24, 2014

Video will become the largest driver of global mobile traffic by 2017. This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Nearly 40% of YouTube video views are on mobile. billion) and 2018 ($12.71

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

AUGUST 23, 2018

Here’s a small snippet of what we found: Globally, spending on in-app mobile advertising grew 109 percent between 2016 and 2017. All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

SEPTEMBER 17, 2019

The higher than average viewability rate of video ads is one reason why their average click-through rate (CTR) was two times better than native ads and 10x better than banners in the first quarter of 2019. Back in 2017, brands and agencies were fretting about viewability in mobile environments.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. They have seen in-app video ad completion rates between 80-90%, well over 25% better than their initial expectations. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Single Grain

JULY 24, 2019

I’ve long been a fan of Ahrefs for SEO , specifically the Keywords Explorer tool, which allows marketers to search nearly seven billion keywords in over 170 countries and assess metrics like keyword difficulty, click-through rates, related keywords and search volume.

SEO 97

SEO Banner Click Through Rate Marketing 97

Single Grain

NOVEMBER 18, 2019

According to a 2017 MailChimp study , recipients are 75 percent more likely to click on emails from segmented campaigns than non-segmented campaigns. UGC drives a 73% increase in email click-through rates. Social campaigns that incorporate UGC see a 50% lift in engagement. Not getting enough engagement or feedback?

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Video Ads 110

Video Ads Conversion CPC Banner 110

Paleo AdTech

MAY 24, 2023

” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.

Media 40

Media Click Through Rate Rich Media Ad Server 40

InMobi

JUNE 18, 2019

No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format. But that’s just one side of the coin when it comes to banners.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Single Grain

JUNE 10, 2019

If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales. During Prime Day 2017, sales for brands off Amazon jumped 30%. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

illumin

JUNE 7, 2018

Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad. Bright colours and animation can also be beneficial – depending on the goals of the campaign. Revenue (and Projected Revenue) By Year In Billions. Display Network.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Karola Karlson

FEBRUARY 1, 2021

While there is no way to tell exactly how much you’re going to pay for a click or results on Facebook, there are some benchmarks you can follow. For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. You should now be ready to pay up to $3 per ad click.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

SEPTEMBER 5, 2019

The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. Without this Pixel, you won’t be able to track who’s visiting your site and how they’re behaving, which will make it impossible to retarget them through your Facebook ads.

Retargeting 110

Retargeting Conversion Audience Banner 110

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. In 2017, global sales from in-app purchases had already reached $37 billion. Higher click-through rate (10.6%). Better ad engagement rate (14.0%). Interstitials’ performance has been reportedly good.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

NewProgrammatic

OCTOBER 12, 2021

The algorithm takes into consideration expected click-through rate, ad relevance, and landing page experience to decide the quality of your ad. Amazon is a product-based search engine which, in 2017, surpassed Google in the number of product searches. more than the second-highest bid.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Ad Beat

JULY 26, 2019

Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% billion in 2002.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

OCTOBER 10, 2022

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. That’s where we want to get to.”

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

VideoWeek

NOVEMBER 8, 2024

DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. Discovery and Paramount for revenues dating back to 2017.

Ad Tech 52

Ad Tech Media Agency Audience 52

Single Grain

OCTOBER 20, 2020

Just a few years ago, in 2017, infographics were merely considered the most shareable form of content. The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. Today, 40.2% Pretty impressive. 3) Metoomentum.

ROI 145

ROI Conversion Rate Conversion Marketing 145

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? In Q1 2019, U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. User-generated content can see a 4X increase in click-through rates over traditionally published content and a 50% drop in cost per clicks.

Education 140

Education Pop-Up Entertainment Audience 140