Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

AUGUST 15, 2019

We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. To find out, we took a look at data from our own exchange stretching back from the beginning of 2017. Between 2017 and 2018, U.S.

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). Implement funnel-based personalization through funnel/DRIP system. It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc.

Marketing 110

Marketing Brand Awareness Click Through Rate Audience 110

Single Grain

NOVEMBER 18, 2019

According to a 2017 MailChimp study , recipients are 75 percent more likely to click on emails from segmented campaigns than non-segmented campaigns. Dive Deeper: 9 Proven E-mail Templates to Add to Your Conversion Funnel. UGC drives a 73% increase in email click-through rates.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

JUNE 22, 2021

” In 2017, Google announced the any website that is not using HTTPS encryption will be flagged as “ not secure ” on all major web browsers. High-quality content also helps boost your SEO rankings, traffic and conversations. So make sure your website has an active SSL certificate and opens with only HTTPS. Don't do that.

SEO 105

SEO Click Through Rate Media Marketing 105

Single Grain

DECEMBER 24, 2019

Another advantage is that, because conversions happen right on the platform, it’s much easier to measure performance. Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending. This enormous, worldwide platform exposes your product to people who are ready to buy something. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

AUGUST 23, 2018

Here’s a small snippet of what we found: Globally, spending on in-app mobile advertising grew 109 percent between 2016 and 2017. All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Single Grain

JULY 24, 2019

I’ve long been a fan of Ahrefs for SEO , specifically the Keywords Explorer tool, which allows marketers to search nearly seven billion keywords in over 170 countries and assess metrics like keyword difficulty, click-through rates, related keywords and search volume. That boosted Facebook post didn’t get any conversions?

SEO 97

SEO Banner Click Through Rate Marketing 97

Agility Ads

MAY 26, 2022

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. This allows you to customize messages to speak directly to the needs of each customer, which can increase engagement and conversion rates.

CPC 40

CPC CPL Click Through Rate Advertising 40

Single Grain

JUNE 10, 2019

If you sell directly through Amazon, the uplift in traffic of deal-hungry shoppers will, of course, have an effect on sales. During Prime Day 2017, sales for brands off Amazon jumped 30%. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Karola Karlson

FEBRUARY 1, 2021

While there is no way to tell exactly how much you’re going to pay for a click or results on Facebook, there are some benchmarks you can follow. For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. You should now be ready to pay up to $3 per ad click.

CPC 52

CPC CPM Click Through Rate Audience 52

illumin

JUNE 7, 2018

Most display ads are intended to generate preliminary interest through impressions (being seen) and quick conversions later through behaviorally targeted remarketing efforts. Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Ad Beat

JULY 26, 2019

Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% billion in 2002.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. High conversions. In 2017, global sales from in-app purchases had already reached $37 billion. High conversions. On overall ad spending for interstitial is high.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

NewProgrammatic

OCTOBER 12, 2021

The algorithm takes into consideration expected click-through rate, ad relevance, and landing page experience to decide the quality of your ad. Amazon is a product-based search engine which, in 2017, surpassed Google in the number of product searches. more than the second-highest bid.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Digiday

OCTOBER 10, 2022

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. That’s where we want to get to.”

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Today, 40.2% Pretty impressive. Number of leads. Return on ad spend.

ROI 145

ROI Conversion Rate Conversion Marketing 145