MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. The popularity of in-app purchases has been strongly linked to Rewarded Video Ads being one of the most preferred ways of mobile advertising. In 2017, global sales from in-app purchases had already reached $37 billion.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Banner Flow

DECEMBER 7, 2016

As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Dark Social.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

illumin

JUNE 7, 2018

This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Single Grain

DECEMBER 24, 2019

Compare that to 2017, when it was just 16%, and you can see which way Amazon’s sales are trending. In the fall of 2019, Amazon launched Sponsored Display, giving advertisers the ability to promote products both on and off of the platform. Where Sponsored Display ads have huge potential is with retargeting.

CPC 90

CPC Shipping Video Ads Retargeting 90

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 Now we’ll look at some of the main digital advertising channels.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52