Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. It will also require marketers to shift and look at metrics differently.

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Single Grain

OCTOBER 20, 2020

Pretty impressive. Just a few years ago, in 2017, infographics were merely considered the most shareable form of content. The trending hashtag #MeToo exploded across the globe between late 2017 and early 2018, encouraging millions of women to speak out about their experience of sexual assault. Today, 40.2% 3) Metoomentum.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach. 8) GoPro Powers Awareness Through Product-Centric Visual Content. In 2018 the company generated $32 million in revenue.

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Cost-per-click (CPC) and clickthrough rate (CTR).

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? In Q1 2019, U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. They have seen in-app video ad completion rates between 80-90%, well over 25% better than their initial expectations. This is why 70% of served video ad impressions in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

illumin

JUNE 7, 2018

Revenue for website owners is generated by display advertising networks when they accumulate clicks and impressions. Most display ads are intended to generate preliminary interest through impressions (being seen) and quick conversions later through behaviorally targeted remarketing efforts. Display Network.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Karola Karlson

FEBRUARY 1, 2021

While there is no way to tell exactly how much you’re going to pay for a click or results on Facebook, there are some benchmarks you can follow. For example, AdEspresso’s research of 2017 Q4 results shows that the average CPC on Facebook is anywhere between $0.20-$0.80. You should now be ready to pay up to $3 per ad click.

CPC 52

CPC CPM Click Through Rate Audience 52

MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. High impressions. In 2017, global sales from in-app purchases had already reached $37 billion. Higher click-through rate (10.6%). Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Ad Beat

JULY 26, 2019

Over the years, the company has operated worldwide as a payment processor for commercial users including online vendors and auction platforms, who benefit from one-click transactions, and seller protection in exchange for a nominal fee. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% billion in 2002.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Clearcode

APRIL 26, 2022

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 The EU’s GDPR is often seen as the catalyst for the introduction of other.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40