InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. On overall ad spending for interstitial is high. Let’s face it.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

AUGUST 15, 2019

We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. To find out, we took a look at data from our own exchange stretching back from the beginning of 2017. Between 2017 and 2018, U.S.

Click Through Rate 52

Click Through Rate Advertising Banner Mobile Ads 52

Agility Ads

MAY 26, 2022

Here are five significant benefits of mobile advertising. Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. In 2022, 57.38% of all web traffic comes from mobile devices.

CPC 40

CPC CPL Click Through Rate Advertising 40

InMobi

MAY 21, 2019

Over three-fourths of all mobile devices globally are running the Android operating system , while around one in five run Apple’s iOS. Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Over 52 of all web page traffic globally comes from mobile. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Gamifying Mobile Ads. click-through rate (compared to just 3.9% for standard ads).

Advertising 100

Advertising Mobile Ads Banner Rich Media 100