2017 Click Through Rate Performance Targeting 
Martech
MARCH 10, 2022
63% of purchases have more than four people involved in the buying group (up from 47% in 2017). It is time to move away from tracking traditional (and at times, vanity) metrics like impressions, CPMs, click-through rates, web traffic, etc. It will also require marketers to shift and look at metrics differently.
InMobi
DECEMBER 24, 2014
Video will become the largest driver of global mobile traffic by 2017. This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers need to adapt the length of the video ad to the target platform. billion) and 2018 ($12.71
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