InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The leaders were joined by a digital artist, who helped visualize the conversations in real time, adding a fascinating element to the setting.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

InMobi

SEPTEMBER 28, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

InMobi

JANUARY 26, 2017

As we move towards the end of the year with holiday campaigns in full swing, and financial planning for the next year underway, it’s time to think about how the industry is going to change in 2017 and how marketers can prepare accordingly. Download our Yearbook for more detailed insights to power-up your marketing strategy in 2017.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Martech

JUNE 21, 2023

2017: Google releases Global Site Tag (gtag.js). Bounce rate Sessions lasting less than 10 seconds with no conversion events and only one screen view. It lets webpages load faster, improves data collection and accuracy and eliminates errors caused by dependencies. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Cookies 145

Cookies GDPR MarTech Conversion 145

More About Advertising

DECEMBER 22, 2017

This article from Inc shares one question per month employees and managers can use to facilitate proactive performance conversations to show your boss you mean business. As we reflect back, we wanted to share 10 of our favorite posts from 2017. A full 57 percent of U.S.

Entertainment 40

Entertainment Conversion Media 40

Martech

JANUARY 24, 2022

According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. Forrester Data: Marketing Automation Technology Forecast, 2017 To 2023 (Global), ”Forrester, Accessed August 12, 2021 (Client login required). [2].

Marketing 101

Marketing Communications Conversion MarTech 101

AdvertiseMint

FEBRUARY 27, 2025

When humor resonates, it encourages conversations, shares, and interactions which, in turn, boost sales. According to a Nielsen report, ads that use humor are more likely to generate positive consumer responses and result in a higher purchase intent (Nielsen, 2017).

Marketing 52

Marketing Audience Impressions Conversion 52

VideoWeek

APRIL 2, 2025

Yet blocklists have become “embedded in the agency landscape”, according to Mantis’ Ben Pheloung, and untangling that legacy requires conversations between agencies and brands at a level of seniority beyond the time and access constraints of most agency buyers. “So that’s working as intended.

Agency 52

Agency Education Media Advertising 52

Digiday

JUNE 5, 2023

When Eunique Jones Gibson founded Culture Brands, her Black-owned marketing agency in 2017, the 39-year-old business leader wanted to ignite conversation, introspection and social change in the industry. While most (67%) of its employees are Black, 13% are Asian, and 10% are white and Latino.

Conversion 69

Conversion Agency Marketing Media 69

Martech

MAY 23, 2022

from 2017. It found overwhelming majorities of consumers expect a company’s CEO to inform and shape conversations and policy debates on: Jobs and the economy: 76%. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A new global survey by pollster Edelman supports that. Technology and automation: 74%.

Healthcare 115

Healthcare Education MarTech Media 115

Martech Series

OCTOBER 28, 2022

Ramos, who won the Forrester Bill Bluestein award in 2017, which is awarded annually to one of the research firm’s most influential analysts, will join DemandScience CRO Chris Rack to discuss how placing the customer at the center of messaging is now essential to successful B2B marketing campaigns.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

Martech

MAY 4, 2022

Below is the transcript of our conversation. And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. Read next: Converseon applies predictive analytics to conversation data. How did you come to be in marketing? What was the path that brought you here?

SEO 110

SEO Marketing Conversion Entertainment 110

InMobi

JUNE 19, 2017

Game developers should especially leverage rewarded video and consider building mobile-first, vertical videos for maximizing conversions. Riding the videowave for user acquisition Video ad spend is growing exponentially and is undoubtedly a must for acquiring high-quality users.

Video Ads 52

Video Ads Audience Conversion Marketing 52

Martech Series

JULY 11, 2022

“We see artificial intelligence as a revolutionary breakthrough opportunity in dental call screening and new patient conversion optimization,” states Xaña Winans, CEO of Golden Proportions Marketing. “We Smart Market Dental was originally developed by Golden Proportions Marketing in 2017.

ROI 80

ROI Marketing Conversion MarTech 80

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” But as I learned in teaching the Master Class, we are trying to accomplish things I wrote about in 2017. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.

Pop-Up 127

Pop-Up MarTech Marketing Conversion 127

Single Grain

AUGUST 13, 2019

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. We’ll start by going over the different types of Amazon Ads, how to quickly optimize each of them, and then share some advanced tactics to maximize your conversions. Types of Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Digiday

JANUARY 25, 2023

At best, the response to conservative criticism has sparked conversations about brand purpose and values. At worst, the pre-Super Bowl marketing stunt has left marketers with mixed feelings and questions about the value of viral, stunt marketing as well as questions about when to engage with cultural conversations as brands. “In

Marketing 91

Marketing Communications Conversion Audience 91

Digiday

JULY 28, 2022

In fact, they have decreased their use of both since Digiday last surveyed them in 2017. The number of publishers using VR and AR has decreased significantly since 2017. More than 50% of publishers had used some type of VR in 2017, but less than 20% do so now. Everybody was implementing and experimenting with AR and VR.

Entertainment 89

Entertainment Media Marketing Education 89

Martech

APRIL 21, 2022

” In other words, search wasn’t necessarily finding the products that would lead to conversions. Seeing a significant increase in conversion. ” Results confirmed by Inkbox include: A 440% increase in conversion rate with website personalization. .” A 69% average increase in cold start conversion rate.

Conversion Rate 108

Conversion Rate Click Through Rate Conversion GDPR 108

Martech

JANUARY 13, 2022

Since patenting their end-to-end holographic capture and display technology in 2017, Toronto-based company ARHT Media (pronounced “art”) has expanded their presence at events and in other corporate use cases. ARHT Media CEO Larry O’Reilly, in conversation at WeWork, New York. This reduces travel expenses.

Marketing 120

Marketing Retail Media Communications 120

illumin

JUNE 4, 2024

Burger King triggers voice-enabled technology devices in its Whopper ad Back in 2017, Burger King launched a 15-second ad that featured users saying “OK Google, what is the Whopper burger?” Spotify and Google Home users had a chance to receive a free sample of the serum when they said “Send me a sample” at the end of the audio ad.

Conversion Rate 110

Conversion Rate Conversion Advertising ROI 110

Martech Series

DECEMBER 16, 2022

Dramatically higher conversion rate: 3D advertisements can increase your website traffic and improve conversion rate. It was in 2017 when the brand introduced its AR app called IKEA Place and with its help, users can virtually place true-to-scale 3D models in their homes before purchasing. Final Word.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

Martech Series

JULY 7, 2022

This includes Apple’s acquisition of Primesense for $345 billion in 2011, Waze by Google for $1 billion in 2013, Mobileye by Intel in 2017 for $15.3 He’s an expert in the conversational AI and customer experience industries — including two original patents — with a long career in product management.

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

Martech Series

NOVEMBER 30, 2022

Own your conversation, or someone else will,” Titus added. Since 2017 Rahul has worked with Ogilvy’s Influence team to establish the network’s unparalleled leadership and authority around the Influence economy. Those brands who get this right are poised to reap the benefits of an ever-growing creator economy.

MarTech 82

MarTech Conversion ROI Audience 82

Digiday

OCTOBER 4, 2022

based, project management and note-taking app founded in 2017. As conversations around an economic downturn heat up, marketers have said they’ll continue investing in OOH. . “We can invest a little bit more in the U.S. Notion is a U.S.-based, like Asia and Europe, Klaas said.

Brand Awareness 90

Brand Awareness Conversion Communications Agency 90

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. People spend 4x as much time watching live videos than pre-recorded videos.

ROI 145

ROI Conversion Rate Conversion Marketing 145

VideoWeek

MAY 21, 2024

One of the first movers in this space was CommentSold, a video commerce platform launched in 2017, enabling Shopify retailers to host shopping livestreams on social media platforms. As a result, tech companies have increasingly explored ways to connect video and shopping. Since then, the path to purchase has shortened even more.

Entertainment 102

Entertainment Retail Shipping Media 102

Digiday

OCTOBER 3, 2022

Women’s health care network Tia is using social media and out-of-home ads to drive conversation around their patients’ care. At the same time, the company, which launched in New York in 2017, is aiming to continue to boost awareness in the city with its OOH push.

Media 90

Media Brand Awareness Agency Conversion 90

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction. Trend #3: Video Ads and PPC.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

MAY 27, 2021

You can use these ideas to create social media content that is more likely to appeal to your audience and drive engagement and conversions. Capitalizing on this trend can certainly help you speed up the sales process and drive more conversions for your brand. Sephora’s chatbot began giving beauty advice on Kik in 2017.

Media 145

Media Machine Learning Marketing ROI 145

InMobi

JULY 10, 2018

On Facebook, video ads between 16 and 20 seconds long have the best conversion rates , while one YouTube ad experiment found that a 15-second version of an ad was more likely to be recalled later on than a 30-second or 120-second version of that same ad. Between 2016 and 2017, programmatic mobile video ad spend grew 128 percent in the U.S.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

VideoWeek

MARCH 7, 2024

We started in 2017 working on free ad-supported streaming TV (FAST) channels, and that’s still where we work on the distribution front. And when that happens, the conversations between the CMO and CFO on how they spend becomes very different. So the conversion cost on FAST can be very low.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

Digital Remedy

JANUARY 12, 2024

Launched in February 2017, it was introduced as an innovative solution to the evolving landscape of television and video consumption. You can track metrics such as view-through rates, click-through rates, and conversion rates, among others, to measure the effectiveness of your ads. people in 2023—bringing the platform to a whopping 6.3m

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

InMobi

AUGUST 31, 2017

Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion. The State of App Performance Marketing 2017 Report presents insights drawn from the responses of 825 participants across 155 countries.

Marketing 52

Marketing Mobile Ads Conversion 52

Martech

MARCH 28, 2023

Similarly, if your PPC ad offers details about the solution your audience seeks, you’re likely to increase ad conversions. If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate.

Marketing 131

Marketing Audience MarTech Conversion 131

Digiday

SEPTEMBER 13, 2022

” Listed on the London Stock Exchange, Bridgepoint has taken over from ECI Partners in a move that saw the latter PE firm generate an ROI of more than six times its 2017 investment in MiQ, and one that values the ad tech outfit at close to $1 billion. to near $465 million generating $45.4 ”

Ad Tech 69

Ad Tech Conversion ROI Advertising 69

Martech Series

DECEMBER 19, 2022

Additionally, I supported the organization through two major transitions: an acquisition by GE Digital in 2017 and then a majority stake investment from private equity firm Silver Lake in 2019. Conversely, be open to conversations about exploring alternatives with your team if they find that the current tech stack isn’t delivering.

MarTech 99

MarTech Brand Awareness Communications Finance 99