article thumbnail

New horizons for data-driven direct mail marketing

Martech

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). Guess what we found? ” It’s not just for young people, of course.

Marketing 128
article thumbnail

Event Diary - MAU Vegas 2017

InMobi

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co In regards to A/B testing mobile performance campaigns, some things which should be tested include conversion rates, conversion velocity, average order value, and lifetime value (LTV).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3D Advertising – Top Trends and Benefits

Martech Series

Dramatically higher conversion rate: 3D advertisements can increase your website traffic and improve conversion rate. It was in 2017 when the brand introduced its AR app called IKEA Place and with its help, users can virtually place true-to-scale 3D models in their homes before purchasing.

article thumbnail

How Inkbox steers customers through its huge online catalog of temporary tattoos

Martech

“We spun off the company in 2017 out of Stanford based on a paper — the concept that we could provide recommendations across many different domains because we could leverage people’s tastes much more thoroughly and thoughtfully than many other solutions. .” A 69% average increase in cold start conversion rate.

article thumbnail

3 Ways YouTube TV Advertising Can Supercharge Your Performance Marketing Strategy

Digital Remedy

Launched in February 2017, it was introduced as an innovative solution to the evolving landscape of television and video consumption. You can track metrics such as view-through rates, click-through rates, and conversion rates, among others, to measure the effectiveness of your ads. active subscribers.

article thumbnail

Voicing out on voice-activated ads

illumin

Burger King triggers voice-enabled technology devices in its Whopper ad Back in 2017, Burger King launched a 15-second ad that featured users saying “OK Google, what is the Whopper burger?” Spotify and Google Home users had a chance to receive a free sample of the serum when they said “Send me a sample” at the end of the audio ad.

article thumbnail

12 Types of Interactive Content to Drive Better Engagement

Single Grain

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Today, 40.2% Pretty impressive. 3) Metoomentum. Number of leads.

ROI 145