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New horizons for data-driven direct mail marketing

Martech

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). Guess what we found? ” It’s not just for young people, of course.

Marketing 132
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Event Diary - MAU Vegas 2017

InMobi

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co In regards to A/B testing mobile performance campaigns, some things which should be tested include conversion rates, conversion velocity, average order value, and lifetime value (LTV).

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How Inkbox steers customers through its huge online catalog of temporary tattoos

Martech

“We spun off the company in 2017 out of Stanford based on a paper — the concept that we could provide recommendations across many different domains because we could leverage people’s tastes much more thoroughly and thoughtfully than many other solutions. .” A 69% average increase in cold start conversion rate.

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3 Ways YouTube TV Advertising Can Supercharge Your Performance Marketing Strategy

Digital Remedy

Launched in February 2017, it was introduced as an innovative solution to the evolving landscape of television and video consumption. You can track metrics such as view-through rates, click-through rates, and conversion rates, among others, to measure the effectiveness of your ads. active subscribers.

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Voicing out on voice-activated ads

illumin

Burger King triggers voice-enabled technology devices in its Whopper ad Back in 2017, Burger King launched a 15-second ad that featured users saying “OK Google, what is the Whopper burger?” Spotify and Google Home users had a chance to receive a free sample of the serum when they said “Send me a sample” at the end of the audio ad.

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What is the Future of Mobile Video Advertising? 5 Bold Predictions

InMobi

On Facebook, video ads between 16 and 20 seconds long have the best conversion rates , while one YouTube ad experiment found that a 15-second version of an ad was more likely to be recalled later on than a 30-second or 120-second version of that same ad. But, these ratios are unlikely to last for long. in this regard.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. 13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. Basic communication.

Marketing 108