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New horizons for data-driven direct mail marketing

Martech

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). Guess what we found? ” It’s not just for young people, of course.

Marketing 128
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Voicing out on voice-activated ads

illumin

Burger King triggers voice-enabled technology devices in its Whopper ad Back in 2017, Burger King launched a 15-second ad that featured users saying “OK Google, what is the Whopper burger?” Spotify and Google Home users had a chance to receive a free sample of the serum when they said “Send me a sample” at the end of the audio ad.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close. Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. When 49.1%

Video Ads 110
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI.

Marketing 111
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. All You Need to Know About the ROI of Influencer Marketing [infographic]. Basic communication. Product recommendations. Content creation.

Marketing 108
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10 PPC Trends You Can’t Ignore in 2020

Single Grain

First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. Target ROAS : Get the best return on investment (ROI) on your spend. Maximize Conversions : Increase your conversion rate. Trend #3: Video Ads and PPC.