Martech Series

OCTOBER 28, 2022

Ramos, who won the Forrester Bill Bluestein award in 2017, which is awarded annually to one of the research firm’s most influential analysts, will join DemandScience CRO Chris Rack to discuss how placing the customer at the center of messaging is now essential to successful B2B marketing campaigns. Live Q&A.

Marketing 94

Marketing Display Advertising MarTech Conversion 94

MobileAds

JANUARY 20, 2021

High conversions. The popularity of in-app purchases has been strongly linked to Rewarded Video Ads being one of the most preferred ways of mobile advertising. In 2017, global sales from in-app purchases had already reached $37 billion. High conversions. Pros of Interstitial Ads. Larger space. Visually compelling.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Adtelligent

JULY 19, 2022

Display advertising. Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Marketers and advertisers use display advertising software to target, purchase, manage, and track display advertisements.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction. Trend #3: Video Ads and PPC.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

DECEMBER 24, 2019

That’s one of the reasons why sellers who have their own e-commerce sites should also be selling and advertising their products on Amazon. Another advantage is that, because conversions happen right on the platform, it’s much easier to measure performance. Where Sponsored Display ads have huge potential is with retargeting.

CPC 90

CPC Shipping Video Ads Retargeting 90

illumin

JUNE 7, 2018

This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

VideoWeek

OCTOBER 21, 2022

The Competition and Markets Authority (CMA) has ordered Meta to sell Giphy, following a tribunal into the takeover’s impact on the display advertising market. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition. “The a digital advertising framework designed to improve supply chain transparency.

Video Ads 52

Video Ads Advertising Media Display Advertising 52