Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.

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VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome.

Cookies 98

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting.

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VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. ID5’s identity graph will enable advertisers on The Trade Desk platform to leverage ID5’s cookieless ID.

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GDPR Cookies Ad Tech Agency 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking.

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