Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

MediaFuse

JUNE 6, 2019

It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. GDPR and ePrivacy. This year, however, a new law is meant to emerge and it will concern cookies used on websites. Rising Trends in Programmatic Digital Marketing. ePrivacy Regulation will be protecting personal privacy across the web.

Marketing 52

Marketing CPC CPA CPM 52

InMobi

APRIL 11, 2022

” How To Balance Advertising Identity and User Privacy: “This is the key question on everyone's mind today, especially in Europe with GDPR and TCF. Its solution improves user recognition and match rates and provides a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. That's the truth.

Advertising 52

Advertising Cookies GDPR Banner 52

VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. Amazon Plans Post-Cookie ID Solution Amazon appears to be planning a post-cookie identity solution, AdAge reported on Tuesday.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

TechCrunch Ads

MAY 10, 2022

In another major post-Brexit policy move, the government has been loudly flirting with ripping up protections for citizens’ data — or, at least, killing off cookie banners. law since it adopted the bloc’s General Data Protection Regulation (GDPR) in 2018 by incorporating it into U.K. Data reform bill.

GDPR 51

GDPR Marketing Healthcare Banner 51

VideoWeek

SEPTEMBER 22, 2023

The fine was imposed in 2017 for market abuse related to Google’s shopping services. TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It Google Fights €2.42

Media 52

Media Agency Advertising Machine Learning 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The 1990s in Digital Advertising: Innovation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

OCTOBER 4, 2024

The company noted that since 2017, it has paid more than four million content creators over $2 billion in total. This Week on VideoWeek Regardless of Google, the Post-Cookie Era is Coming The Two Most Powerful Vowels in the Industry How are Advertisers Navigating Brand Suitability on YouTube in 2024?

Advertising 52

Advertising Ad Tech Agency Audience 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage.

GDPR 108

GDPR MarTech Marketing Audience 108