Paleo AdTech

DECEMBER 8, 2021

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. This data was combined at the browser-level using third-party cookies as the unifying ID, and the model would estimate the impact of the different ad placements on the outcome. He still lives and works in Boston.

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. NBCUniversal also said it will transact 50 percent of its business on strategic audiences in 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

illumin

APRIL 15, 2019

According to Census Bureau data, in 2017 a record 66.6 Cultural diversity is growing, and with these welcome cultural shifts, advertisers can no longer rely on cookie-cutter approaches to reach intended audiences. million U.S. residents ages five and older spoke a language other than English at home.

Advertising 40

Advertising Food Audience Cookies 40

VideoWeek

SEPTEMBER 29, 2023

ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation. The ecommerce giant’s media is currently largely handled by Interpublic Group’s Initiative, which won the account back in 2017.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. The fine was imposed in 2017 for market abuse related to Google’s shopping services. Google Fights €2.42 Billion EU Antitrust Fine Google is seeking to overturn a €2.42

Media 52

Media Agency Advertising Machine Learning 52

Digiday

OCTOBER 10, 2022

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. The platform allows us to do multiple things.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

VideoWeek

OCTOBER 4, 2024

The Pinterest Performance+ suite includes creative tools to enhance product images using GenAI; bidding capabilities to optimise for the highest value for ROAS; and machine learning-driven branded shopping recommendations, serving shoppers promotions and sales based on what they’ve searched and pinned.

Advertising 52

Advertising Ad Tech Agency Audience 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69