Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 86

CPM Impressions Ad Exchange Demand Side Platform 86

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. But this is changing, thanks to smarter creatives and CPA (cost per action) buying. Between 2017 and 2018, programmatic ad spending in China rose 102%.

Advertising 52

Advertising Banner Marketing Rich Media 52

Adtelligent

JULY 19, 2022

In addition, in-app purchases are often measured with CPA/CPS(cost per action, cost per acquisition, or cost per sale) metrics. The popularity of video content cannot be underestimated, as, by 2022, online videos will make up more than 82% of the global internet traffic which is 15 times higher than in 2017. Importance. bn by 2026.

Advertising 98

Advertising Video Ads Banner Display Advertising 98