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Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fillrates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?
publishers get an average CPM of 2.80 USD for display ads, while for instream video ads, in some cases, CPM can even exceed 30 USD. While instream ads are more costly considering that publishers have to produce or lease video content, they have shown greater efficiency as they receive higher CPM. For instance, U.S.
This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid. The global programmatic ad spend amounted to just under $188 billion in 2017. Lower CPMs — Programmatic advertising focuses on quantity. Why Are Publishers Turning to Programmatic Video Advertising?
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