Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. Usually, mobile ads are bought based on CPM(cost per thousand) metrics, with CPC(cost per click) /CPI(cost per install) calculated for the amount of installs of the app. Importance. bn by 2026. Short videos.

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Lemonads

FEBRUARY 2, 2021

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? According to Airpush, publishers can make up to 30 times more monetizing traffic using the network’s push ads when compared to conventional CPM.

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Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Ad networks aggregate unsold inventory from publishers and offer advertisers a consolidated and generally less expensive pool of impressions on a cost-per mille (CPM) basis.

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