VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

Martech Series

JANUARY 12, 2023

“As a trusted UKG technology partner since 2017, we have partnered on digital transformation projects globally providing data migration solutions into the UKG platform,” said Jeff Mitchell, Scan-Optics CEO.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech Series

JUNE 16, 2022

With more accurate and precise targeting through the use of multiple identifiers, RollWorks gives B2B marketers: The ability to reach Apple device and Safari browser users that have been harder to target since Apple began blocking tracking methods in 2017.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech Series

JUNE 14, 2022

Founded in París in 2017, KMTX spent two years on research and development into how data was collected, processed and acted upon in media buying, before launching commercially in 2019. KMTX is a leading French technology company focused on delivering mid and low funnel KPIs to advertisers.

Advertising 77

Advertising Communications MarTech Audience 77

Digiday

JULY 24, 2022

. “Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. seems a bit short-sighted.

Media 69

Media Agency Data Management Platform Retail 69

Paleo AdTech

FEBRUARY 7, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company prototyped in 2017, launched in 2018, and was acquired within two whizzing years.

Cookies 56

Cookies Audience Data Management Platform Banner 56

Paleo AdTech

DECEMBER 10, 2023

Omar was the co-founder of a couple of previous success stories, most notably BlueKai, the data provider and early data management platform (DMP) acquired by Oracle in 2014 for over $400 million, a 10x net revenue multiple. The company prototyped in 2017, launched in 2018, and was acquired within two whizzing years.

Cookies 52

Cookies Audience Data Management Platform Banner 52