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Scan-Optics Expands Technology Partnership with UKG

Martech Series

“As a trusted UKG technology partner since 2017, we have partnered on digital transformation projects globally providing data migration solutions into the UKG platform,” said Jeff Mitchell, Scan-Optics CEO.

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RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data

Martech Series

. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.