Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The winning bid (i.e.,

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Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

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InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.

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Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol! Check here below!

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Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation.

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