Adtelligent

JULY 19, 2022

As a result, programmatic advertising is expected to have nearly $524.31 Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend. billion in ad spending in 2022 and grow even further. Importance.

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Clearcode

JANUARY 22, 2023

Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade. Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

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Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

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