Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 111

Marketing SEO Machine Learning Banner 111

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 21, 2024

This is up from 29 percent in 2017. While it has invested heavily in its own tech and in-house targeting and measurement capabilities, it has also opened up its inventory to a wide range of DSPs, making access easier from the buyer’s perspective. Read more on VideoWeek.

Ad Tech 52

Ad Tech Retail Audience Media 52

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. What is SWID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. Lastly, there will be some manual setting-up to do.

Advertising 93

Advertising Banner Video Ads Header Bidding 93